本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
新比利时酿酒公司: 埃里希和卡尔曼的Hemperor
案例简介：
新比利时酿酒公司: 埃里希和卡尔曼的Hemperor
案例简介：
New Belgium Brewing Company: The Hemperor by Erich & Kallman
案例简介：
New Belgium Brewing Company: The Hemperor by Erich & Kallman
案例简介：
新比利时酿酒公司: 埃里希和卡尔曼的Hemperor
暂无简介
New Belgium Brewing Company: The Hemperor by Erich & Kallman
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Erich & Kallman had been working with New Belgium Brewing for about six months when they told the agency about a new beer they were working on, bringing together hops and hemp to create a truly new, great, and dank experience - the world’s only HPA.They asked the agency to name and brand this ground-breaking liquid. Of the hundreds of options presented, the clear winner was 'The Hemperor'. Aside from naming, they also created the Hemperor character, a strong, playful and benevolent ruler of all things hemp, illustrated him, and brought him to life in the launch campaign for the product.The Hemperor HPA debuted in a few metro areas on 4/20, and is currently going into national distribution. The campaign launched near Memorial Day on mostly digital outlets, due to restrictions on advertising hemp based products. CreditsAgency: Erich & KallmannClient: New Belgium Brewing Company
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
