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热带阵雨
案例简介：总结草药精华水果融合运动的挑战是激发人们对新系列的兴趣，并从整体上发展草药精华品牌。基于目标喜欢洗头的洞察力，他们希望这是一次愉快的经历，而不是一件苦差事，一种传达使用水果融合的乐趣的热带幻想被创造出来。结果令人印象深刻，在西欧草药精华实现了 29% 的增长,品牌价值显著增长，品牌资产显著增强。
热带阵雨
案例简介：SUMMARYThe challenge for the Herbal Essences Fruit Fusions campaign was to generate interest in the launch of the new collection and to grow the Herbal Essences brand as a whole. Based on the insight that the target enjoyed washing their hair and they wanted it to be a pleasurable experience rather than a chore, a tropical fantasy to convey the pleasure of using Fruit Fusions was created.Results were impressive, with Herbal Essences achieving a 29% growth year on year in Western Europe, a significant growth in brand value and considerably strengthened brand equity.
Tropical Showers
案例简介：总结草药精华水果融合运动的挑战是激发人们对新系列的兴趣，并从整体上发展草药精华品牌。基于目标喜欢洗头的洞察力，他们希望这是一次愉快的经历，而不是一件苦差事，一种传达使用水果融合的乐趣的热带幻想被创造出来。结果令人印象深刻，在西欧草药精华实现了 29% 的增长,品牌价值显著增长，品牌资产显著增强。
Tropical Showers
案例简介：SUMMARYThe challenge for the Herbal Essences Fruit Fusions campaign was to generate interest in the launch of the new collection and to grow the Herbal Essences brand as a whole. Based on the insight that the target enjoyed washing their hair and they wanted it to be a pleasurable experience rather than a chore, a tropical fantasy to convey the pleasure of using Fruit Fusions was created.Results were impressive, with Herbal Essences achieving a 29% growth year on year in Western Europe, a significant growth in brand value and considerably strengthened brand equity.
热带阵雨
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Tropical Showers
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基本信息
- 广告战役： #Fruit Fusions -3ca17#
- 广告品牌： Clairol
- 发布日期： 2003-01-01
- 行业领域： 美发/护发 , 穿着/装扮
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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