Adobe Hidden Treasures: The Lost Typography of the Bauhaus|海报/平面|广告营销案例【ADGuider广告指南】

Adobe隐藏的宝藏: 包豪斯丢失的排版

案例简介：陪审团的文化/背景信息 20世纪20年代，标志性的包豪斯设计学院奠定了现代设计的基础。但是这所学校的进步思想是对纳粹政权的威胁，1932年，就在它成立14年后，这所学校被关闭了。许多珍品，包括今天被认为是现代经典的美术和字体，都被抛在了后面 -- 被历史遗忘了。为了庆祝传奇学校成立100周年，Adobe与Bauhaus Dessau基金会和世界著名的印刷师Erik Spiekermann合作，完成并数字化了埋在学校档案中的标志性字母。使用原始的字母片段和手绘草图，一组国际印刷家和设计学生完成并数字化了五个新的字体系列。隐藏了近一个世纪，这些来自包豪斯大师的永恒字体现在掌握在新一代设计师手中。翻译。提供任何文本的完整英文翻译。字体是英文的，所以翻译是不必要的。告诉陪审团排版的事。 Adobe Fonts网站上提供了五个完整的字体集: https://fonts.adobe.com/fonts/hidden-treasures 字母是由一组国际学生完成，设计和数字化的: c é line Hurka，Elia Preuss，Flavia Zimbardi，hidetka Yamasaki和Luca Pellegrini。这些字体可供Adobe Creative Cloud成员免费使用，并集成到我们的创意应用程序 (如Photoshop、Illustrator和InDesign) 中。字体的下载量超过了886,000次，远远超过了我们内部10,000的目标。虽然活动正式结束，但我们继续每天看到2,500次下载。我们的微型网站上有更多的背景和活动的完整故事: https://adobehiddentreasures.com/

Adobe隐藏的宝藏: 包豪斯丢失的排版

案例简介：Cultural/Context information for the jury In the 1920s, the iconic Bauhaus design institute laid the foundation for modern design. But the school's progressive ideas were a threat to the Nazi regime and in 1932, just 14 years after it was founded, the school was shut down. Many treasures, including fine art and typography that would be considered modern classics today, were left behind — lost to history. To celebrate the 100th anniversary of the legendary school, Adobe partnered with the Bauhaus Dessau Foundation and world-renowned typographer Erik Spiekermann to complete and digitize iconic alphabets buried in the school's archives. Using original letter fragments and hand-drawn sketches, a team of international typographers and design students completed and digitized five new font families. Hidden for nearly a century, these timeless typefaces from Bauhaus masters are now in the hands of a new generation of designers. Translation. Provide a full English translation of any text. The fonts are in English, so translation is unnecessary. Tell the jury about the typography. The five complete font sets are available on the Adobe Fonts website: https://fonts.adobe.com/fonts/hidden-treasures The alphabets were completed, designed, and digitized by an international group of students: Céline Hurka, Elia Preuss, Flavia Zimbardi, Hidetaka Yamasaki, and Luca Pellegrini. The fonts are available for free for Adobe Creative Cloud members and are integrated into our creative apps such as Photoshop, Illustrator, and InDesign. The fonts have been downloaded more than 886,000 times, far exceeding our internal target of 10,000. And although the campaign is officially over, we continue to see 2,500 downloads per day. More context and the full story of the campaign is available on our microsite: https://adobehiddentreasures.com/