The True Match #YoursTruly campaign, created by McCann London, features 23 of the UK’s most influential and inspirational ambassadors for diversity, each representing a different shade in the foundation range. The list of influencers ranges from model and campaigner Katie Piper, who believes that scars do not limit a person's sense of well-being, to enigmatic fitness guru AJ Odudu, who has expressed her frustration that as a young woman there was no make-up that matched her skin tone. The campaign also includes L’Oréal Paris's longstanding spokeswoman Cheryl Fernandez-Versini also features in the campaign.The ambassadors share their stories about finding the perfect shade and how that can allow you to truly express your identity with confidence. The campaign, which breaks on 28 August, runs across TV, cinema and social media platforms, with a dedicated online hub hosting bespoke content.CreditsCreative Director: Robert BrownCreative Lead: Regan WarnerAdditional Credits: Managing Partner: Lisa ConwayBusiness Lead: Alison WebberAccount Director: Shelley BowcherAccount Manager: Leyla TezcanAccount Executive: Emma ReitmanProject Director: Louise HawthornthwaitePlanning Partner: David FrymannJunior Planner: Emily EllisProduction Company: StornerDirector: Fabien ConstantPhotographer: Flavien PrioreauDOP: Arnaud CarneyOffline Editor: Maxime GillierExecutive Producer: Pierre GarnierSFX Post Production: Digital ConspiracyPost Production: Tag