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欧莱雅巴黎英国: 麦肯伦敦的黄金不老
案例简介：
欧莱雅巴黎英国: 麦肯伦敦的黄金不老
案例简介：
L’Oreal Paris UK: Gold not old by McCann London
案例简介：
L’Oreal Paris UK: Gold not old by McCann London
案例简介：
欧莱雅巴黎英国: 麦肯伦敦的黄金不老
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L’Oreal Paris UK: Gold not old by McCann London
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L’Oréal Paris (UK) has released a campaign by McCann London to launch new Age Perfect Golden Age, showing Oscar-winning actress and British icon Helen Mirren continuing to challenge and defy attitudes towards older women. In the TV ad, Helen Mirren hails the beginning of a new ‘Golden Age’ and uses the words “Gold, not old” to highlight the fact that women who have acquired age, wisdom and experience should be valued and cherished. The ad ends with Helen Mirren stating: “We’ve still got it. And we’re still worth it.”CreditsCreative Director: Rob BrownArt Director: Andy TannocCopywriter: Rob BrownAdditional Credits: Project Manager: Louise HawthornthwaiteManaging Partner: Lisa ConwayAccount Director: Shelley BowcherAccount Manager: Eloise EdingtonPlanner: David FrymannDirector: Peter LindberghProduction Company: Why UsProducer: Sylvie RoselierPost Production: Saint LouisMedia Planning: Maxus
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