Tomorrowland Classic|海报/平面|广告营销案例【ADGuider广告指南】

明日世界经典

案例简介：简要解释而不是告诉古典音乐在广告中很酷，在广播节目中证明它。让人们发现像 Dimitri Vegas (DJMAG Top 100 的 n ° 1 DJ) 、 Dave Clarke (技术教皇) 、 Martin Solveig (法国众议院专家) 这样的大明星 DJ 在他们的舞蹈作品中使用古典音乐，让他们解释古典音乐是如何影响他们作为艺术家的。Tomorrowland (世界上最大的舞蹈节) DJs 在古典电台的广播节目。一个目标: 让年轻人发现古典音乐.以非经典的方式。英文剧本 KLARA: 明日世界经典，有迪米特里 · 维加斯和喜欢 MikeGood evening，欢迎来到明日世界经典，古典音乐和舞蹈之间的联系。今晚，我们将与迪米特里 · 迪 · 韦奥斯一起发现这一点，迪米特里 · 维加斯也被称为迪米特里 · 维加斯。这个星期天，他和他的兄弟像迈克一样将在明日世界撕毁屋顶。他向我们解释了他是如何和史蒂夫 · 青木一起完成约翰尼斯 · 勃拉姆斯的 “匈牙利舞蹈” 的改造的。迪米特里 · 维加斯: 在古典音乐中，有许多酷而朗朗上口的曲调。我认为许多艺术家受到了古典音乐的启发。就我个人而言，我真的很喜欢那首歌，所以我们开始着手创作。我知道有些人声称你应该远离古典摇滚歌曲，嘻哈或舞蹈。我们认为在我们的 DJ 布景中把过去的东西带回来很有趣。让我们的观众品尝不同的东西。在某种程度上，这是关于教育他们一点点。所以我们真的很喜欢混音这种音乐。每个人都有权发表自己的意见。 <歌曲: 史蒂夫 · 青木和安格尔 · 迪马斯对迪米特里 · 维加斯的勃拉姆斯，就像迈克> 克拉拉: 明日世界经典，今天我们的指南是戴夫 · 克拉克，技术音乐的男爵, 正如约翰 · 皮尔曾经说过的。1996年，他的首张专辑《第一档案》在音乐界产生了巨大的影响。古典音乐从一开始就一直是一种灵感。戴夫 · 克拉克: 我从很小的时候就受到古典音乐的启发。我想说的是，显而易见的一个是 “红色的 rapsody”。基本上，我被认为是制作红色系列的人，我一直是蓝色狂想曲的罗伯 · 格什温的粉丝。所以我觉得这样做很有趣。所以我称之为 “红色 rapsody”。它受限于我自己的音乐性，但它绝对是受古典音乐的启发。<歌曲: 戴夫 · 克拉克的红色狂想曲>

明日世界经典

案例简介：Brief Explanation Rather than telling classical music is cool in a commercial, prove it in a radio program. Make people discover how big star DJs such as Dimitri Vegas (N°1 DJ in DJMAG Top 100), Dave Clarke (the pope of techno), Martin Solveig (french house expert) use classical music in their dance compositions and let them explain how classical music influenced them as artists. A radio program by Tomorrowland (= biggest dance festival in the world) DJs on a classical radio station. One goal: get young people to discover classical music... in a non classical way. Script In English KLARA : Tomorrowland Classic, with Dimitri Vegas and Like MikeGood evening and welcome to Tomorrowland Classic, the link between classical music and dance. Tonight we will discover this with Dimitri Di Vaios, also known as Dimitri Vegas. This Sunday, he and his brother Like Mike will tear the roof off at Tomorrowland.He explains us how he got the idea to work with Steve Aoki on a complete makeover of 'Hungarian Dance' by Johannes Brahms.DIMITRI VEGAS : In classical music, there are many cool and catchy tunes. I think many artists have been inspired by classical music. Personally, I really liked that song so we started to work on it.I know there are people who claim that you should keep your hands off a classical rock song, or hip-hop or dance. We think it's fun to bring back things from the past in our DJ sets. To give our audience a taste of different things. In a way, it's about educating them a little bit. So we really like to remix this music. Everyone is entitled to their opinion.< song: Phat Brahms by Steve Aoki & Angger Dimas vs Dimitri Vegas and Like Mike > KLARA : Tomorrowland Classic, with Dave ClarkeToday our guide is Dave Clarke, the baron of techno music, as John Peel once said. He made a huge impact in the music scene with his debut album 'Archive One' in 1996. Classical music has always been an inspiration, since the beginning.DAVE CLARKE: I've certainly been inspired by classical music from a very very young age. I would say the obvious one would be 'Rapsody in Red' of Archive one. Which basically, I was known as the guy who did the Red Series and I was always a bit of a fan of Rob Gershwin of Rhapsody in Blue. So I thought this was kind of funny to do. So I called it 'Rapsody in Red'. It was limited by my own musicality but it was definitely inspired by classical music.< song : Rhapsody in Red by Dave Clarke >