In new US Uber campaign ‘One More Star’, the brand turns every Uber ride into an opportunity to cheer on the reigning women's soccer champions, recruit new fans and start more conversations about women's sports.Uber has launched the US campaign to rally their drivers and passengers to back the women’s soccer team throughout the tournament.Created with Wieden+Kennedy Amsterdam, the campaign starts with a pin that can turn any outfit into a soccer jersey. In major cities across the US - including New York, LA and Washington DC - Uber drivers handed out 100,000 #OneMoreStar pins to passengers for free, turning each ride into more than just a means of getting from point A to point B, but into an opportunity to get the country behind the women’s team on their road to one more star.Further to the pins, the campaign includes three 30-second films that are running across Uber’s online brand channels throughout the tournament, along with social and digital activations. The ‘5-Star Uber Skills’ films bring together 5-Star Uber driver-partners and Scottish-American professional freestyle soccer player and coach, Indi Cowie, to highlight the amazing skill of female soccer players. Additionally, every time a user in one of the key cities opens the Uber app during one of the matches, the in-app UberX vehicle icon will proudly sport the US flag, along with users also receiving messages in encouragement of the women’s soccer team. Custom made GIF stickers are also available via GIPHY when searching #OneMoreStar to further complement the campaign.Uber is also donating $100,000 USD to the Women's Sports Foundation in parallel with the campaign. Founded in 1974 by tennis legend, Billie Jean King, the Women’s Sports Foundation is dedicated to creating leaders by ensuring all girls access to sports.CreditsUBERNicole CilletteSenior Brand ManagerTaj AlaviGlobal Head of Marketing CommunicationsPaulie DeryExecutive Creative DirectorMeg GallagherCreative DirectorGemma Edward AronSenior ProducerWIEDEN+KENNEDY AMSTERDAMExecutive Creative DirectorEric Quennoy, Mark BernathCreative DirectorThierry AlbertArt DirectorCecilia PignocchiCopywriterAndrew Duncan, Ane SantiagoHead of Broadcast ProductionJoe TogneriBroadcast ProducerStephanie Whitehead, Javier PerroudGroup Account DirectorCourtney TrullAccount DirectorAimée BetancourtAccount ManagerMadison Inman, Thomas MissaultHead of PlanningMartin WeigelPlanner Maria CorreaHead of Comms & Digital StrategyDanielle PakComms Planning DirectorWes YoungDigital StrategistKieran KenlockExecutive ProducerMaud KlarenbeekHead of DesignJoe BurrinStudio DirectorLizzie MurrayMotion DesignerSøren DanielsenMotion DesignerMarco van der VlagProject ManagerKatie FinnBusiness Affairs DirectorMichael GravesEditorScotti Raz, Arthur CouvatFILM PRODUCTIONPRODUCTION COMPANY IconoclastDirectorAlbert AlbertDirector of PhotographyFabien FaureProducerArnaud Le MeneExecutive ProducerManon LeurentEDITING COMPANYEditor Jon EchevesteAUDIO POST WaveSound Designer/Mixer Alex Nicholls-LeeMUSICTrack 1: Artist / Title Matthew Wilcock, Wow/UberTrack 1: Music CompanyZelig SoundPOST PRODUCTIONMPCFlameRicky WeissmanColoristMattieu ToulletProducerGwenn Hardouin