案例简介：自 2000年发起烟草控制运动以来，已经挽救了 10,000 多人的生命。在此期间，反吸烟广告的有效性翻了两番，成为吸烟者戒烟最有力的诱因。它的力量被一种新的整合所放大: 广告商的整合。通过创建一个品牌联盟 (BHF 、英国癌症研究中心和 NHS)，政府可以以一种引人注目的但不压抑的方式对烟草发动战争。 复印/抄本 我们抽的每根香烟都会在动脉中沉积脂肪

案例简介：Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. Copy/Transcript Every cigarette we smoke makes fatty deposits in our arteries

脂肪香烟-揭露 | Fatty Cigarette - Reveal

案例简介：自 2000年发起烟草控制运动以来，已经挽救了 10,000 多人的生命。在此期间，反吸烟广告的有效性翻了两番，成为吸烟者戒烟最有力的诱因。它的力量被一种新的整合所放大: 广告商的整合。通过创建一个品牌联盟 (BHF 、英国癌症研究中心和 NHS)，政府可以以一种引人注目的但不压抑的方式对烟草发动战争。 复印/抄本 我们抽的每根香烟都会在动脉中沉积脂肪

脂肪香烟-揭露 | Fatty Cigarette - Reveal

案例简介：Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. Copy/Transcript Every cigarette we smoke makes fatty deposits in our arteries

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脂肪香烟-揭露 | Fatty Cigarette - Reveal

暂无简介