The Most Challenging Pingpong Table|活动|广告营销案例【ADGuider广告指南】

最具挑战性的乒乓球桌

案例简介：陪审团的文化/背景信息东京将举办2020奥运会和残奥会。然而，尽管公众越来越兴奋，但研究表明，只有1% 的日本人观看残奥会，因为这些运动仍然难以获得媒体的报道和观众。这是许多残疾人运动委员会和运动员面临的全球挑战，包括我们的客户日本残疾人乒乓球协会。人们对残奥会普遍缺乏兴趣的原因之一是，人们与残疾人运动员所面临的挑战无关，因此没有充分欣赏比赛所涉及的巨大技能。为了提高人们对普通乒乓球和普通运动的认识，在残奥会被视为次要或基本上被忽视的现实中，我们认为有必要通过一种创新的方法来传达观众的吸引力，从而为观众带来新的视角。对这项运动的真实理解。翻译。提供任何文本的完整英文翻译。 (三角形状乒乓球桌海报) 这场乒乓球比赛会移动你在其他任何游戏都无法岩渊Koyo (内收pes导致双下肢功能障碍) 能力有限。无限的可能性。日本残疾人乒乓球协会 ---------- (长形乒乓球桌海报) 在这场乒乓球比赛中网附近有斑点你永远不会到达 Chada Yukimi (横贯性脊髓炎引起的下肢功能障碍) 能力有限。无限的可能性。日本残疾人乒乓球协会 ---------- (圆形乒乓球桌海报) 在这场乒乓球比赛中胜利无法赢得没有跑马拉松的距离八木胜吉 (双臂桡骨不足) 能力有限。无限的可能性。日本残疾人乒乓球协会 ---------- (带有宣言声明的海报) 不受形状限制乒乓球台没有固定的形状。它可以向左伸展，变长或转成一圈你可能会说这是不可能的但是每天都有人面对它每天面对这些挑战的运动员在这场乒乓球比赛中相同的形状可能看起来不同同样的运动可能会带来不同的障碍他们可能会感到有限但是他们从不放弃如果你够不着，跑快一点如果你不能移动，让你的对手移动得更远一点在生活中，在艰苦和运动中，不要沉迷于你不能做的事情，而要专注于你能做的事情站在桌子旁，通过他们的眼睛看世界。在你发现限制的地方，你会发现可能性。能力有限。无限的可能性。日本残疾人乒乓球协会告诉陪审团艺术方向。艺术指导的目标是以前所未有的方式重塑看似熟悉的产品的外观，就像将乒乓球桌产品重新发明为一种创新工具一样，提供了新的视角。为了创造专注于产品的新的、精致的和鼓舞人心的外观，色调和颜色保持简单和干净，以传达与您看到NASA创建的新的，设计精美的太空飞船图片相似的感觉，看到的东西会改变您的世界的兴奋。所有处决都集中在par Pingpong桌子的形状以及每个桌子背后的故事上。保持沟通简单明了。我们的艺术方向侧重于以乒乓球桌为中心的视觉元素，以实现与世界各地的人们产生共鸣的非语言交流。

最具挑战性的乒乓球桌

案例简介：Cultural/Context information for the jury Tokyo will be hosting the 2020 Olympic and Paralympic Games. However, despite growing public excitement, study shows only 1% of Japanese watch Paralympic Games as these sports still struggle to gain media coverage and audience. It is a global challenge facing many para-sports committees and athletes, including our client, Japan Para Table Tennis Association. Among the reasons for the general lack of interest in Paralympic Games, are that people don’t relate to the challenges faced by para-athletes, and therefore don’t fully appreciate the immense skill involved in competing. To raise awareness of para table tennis and para-sport in general, in a reality where Paralympic Games are regarded secondary or largely ignored, we felt the need to bring a new perspective for spectators, by communicating the appeal through an innovative method that facilitate an authentic understanding of the sport. Translation. Provide a full English translation of any text. (Poster with Triangular shape Pingpong Table) This game of table tennis Will move you In ways no other games can Koyo Iwabuchi (Dysfunction of both lower limbs due to pes adductus) Limited abilities. Unlimited possibilities. Japan Para Table Tennis Association ---------- (Poster with elongated shape Pingpong Table) In this game of table tennis There are spots near the net You’ll never reach Yukimi Chada (Dysfunction of lower limbs due to transverse myelitis) Limited abilities. Unlimited possibilities. Japan Para Table Tennis Association ---------- (Poster with circular shape Pingpong Table) In this game of table tennis Victory cannot be earned Without running the distance of a marathon Katsuyoshi Yagi (Radial deficiency of both arms) Limited abilities. Unlimited possibilities. Japan Para Table Tennis Association ---------- (Poster with Manifesto statement) Not Limited by Shape The ping pong table has no fixed shape. It can stretch left, get long, or turn to a circle You may say it is impossible But there are people that face it every day The athletes out there, who face these challenges every day In this game of table tennis The same shape may look different The same sport may bring different obstacles They may feel limited But they never give up If you can’t reach, run a little faster If you can’t move, make your opponent move a little farther In life, in hardship and in sport, Don’t dwell on what you can’t do, but focus on what you can do Stand at the table and see the world through their eyes. Where you find limitations, you find possibilities. Limited abilities. Unlimited possibilities. Japan Para Table Tennis Association Tell the jury about the art direction. The objective for the art direction was to reinvent the look of a seemingly familiar product in an unprecedented way, the same way the product, the pingpong table, was reinvented as an innovative tool that offers a new perspective. In order to create new, sophisticated and inspiring look that focuses on the product, the tone and colors are kept simple and clean to convey the feeling similar to what you get looking at a picture of a new, beautifully designed spaceship created by NASA, the excitement of seeing something that will change your world. All executions focus on the shape of Para Pingpong tables and the story behind each. To keep the communication simple and clear. Our art direction focuses on the Pingpong tables as the center of the visual element to achieve non-verbal communication that resonate with people all over the world.