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性感遇见聪明
案例简介：我们的挑战是从 P & G 推广 MEXX 黑色香水 哲学/解决方案 MEXX 黑色香水使用表带线 “Black is Smart” 销售。黑色很性感。”我们增加了一点扭曲，开发了 MEXX “性感遇见聪明”。MEXX “性感遇见聪明” 是一个视频应用工具，它允许人们通过上传他/她的照片和回答 6 个兼容性测试问题来连接他们的朋友并坐在 mexxattrts.com 上, 他们有一个很大的惊喜: 一个基于考试答案的视频。有 4 个不同程度的配对结果的独立视频。从完美到完全灾难性。这些视频一直很有趣，在拍摄前的视频中，上传的照片掩盖在演员身上，想象着一个潜在的约会。通过轻松连接到 facebook，用户可以轻松访问他们和朋友的照片，并相互分享视频结果。如果他们不喜欢，他们也可以选择改变结局。 结果 这场运动引发了一场非凡的回应，特别是与 facebook 的援助和整合。在网站上线的前两个月，口碑导致了 12,000 多个视频被制作出来!该网站英文版的成功见证了这个概念以其他 5 种语言推出，包括德语和俄语。
性感遇见聪明
案例简介：Our challenge was to promote the MEXX BLACK Fragrances from P&G Philosophy/Solution The MEXX Black Fragrance are marketed using the strap line "Black is Smart. Black is Sexy." We added a little twist and developed MEXX "Sexy meets Smart". MEXX "Sexy meets Smart" is a video application tool that allows people to hook themselves up with their friends and sits on mexxattracts.com By simply uploading his/her pictures and answering the 6 compatibility test questions, they were in for a big surprise: A video based on the answers of the test. There are 4 separate videos with varying degrees of the matchmaking results. From Perfect to Perfectly disastrous. Consistently funny the videos visualise a potential date with the uploaded photographs masked onto actors in pre-shot videos. With the ease to connect to facebook, users could easily access their photographs and that of their friends and share video results with one another. They were also given the option to change the ending if they didn't like it. Results This campaign sparked off a phenomenal response specially with the aid and integration with facebook. The word of mouth resulted in more than 12,000 videos being created in the first 2 months of the site going live! The success of the English version of the site saw the concept being rolled out in 5 other languages including German and Russian.
Sexy Meets Smart
案例简介：我们的挑战是从 P & G 推广 MEXX 黑色香水 哲学/解决方案 MEXX 黑色香水使用表带线 “Black is Smart” 销售。黑色很性感。”我们增加了一点扭曲，开发了 MEXX “性感遇见聪明”。MEXX “性感遇见聪明” 是一个视频应用工具，它允许人们通过上传他/她的照片和回答 6 个兼容性测试问题来连接他们的朋友并坐在 mexxattrts.com 上, 他们有一个很大的惊喜: 一个基于考试答案的视频。有 4 个不同程度的配对结果的独立视频。从完美到完全灾难性。这些视频一直很有趣，在拍摄前的视频中，上传的照片掩盖在演员身上，想象着一个潜在的约会。通过轻松连接到 facebook，用户可以轻松访问他们和朋友的照片，并相互分享视频结果。如果他们不喜欢，他们也可以选择改变结局。 结果 这场运动引发了一场非凡的回应，特别是与 facebook 的援助和整合。在网站上线的前两个月，口碑导致了 12,000 多个视频被制作出来!该网站英文版的成功见证了这个概念以其他 5 种语言推出，包括德语和俄语。
Sexy Meets Smart
案例简介：Our challenge was to promote the MEXX BLACK Fragrances from P&G Philosophy/Solution The MEXX Black Fragrance are marketed using the strap line "Black is Smart. Black is Sexy." We added a little twist and developed MEXX "Sexy meets Smart". MEXX "Sexy meets Smart" is a video application tool that allows people to hook themselves up with their friends and sits on mexxattracts.com By simply uploading his/her pictures and answering the 6 compatibility test questions, they were in for a big surprise: A video based on the answers of the test. There are 4 separate videos with varying degrees of the matchmaking results. From Perfect to Perfectly disastrous. Consistently funny the videos visualise a potential date with the uploaded photographs masked onto actors in pre-shot videos. With the ease to connect to facebook, users could easily access their photographs and that of their friends and share video results with one another. They were also given the option to change the ending if they didn't like it. Results This campaign sparked off a phenomenal response specially with the aid and integration with facebook. The word of mouth resulted in more than 12,000 videos being created in the first 2 months of the site going live! The success of the English version of the site saw the concept being rolled out in 5 other languages including German and Russian.
性感遇见聪明
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Sexy Meets Smart
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