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迪拜君主
案例简介：上下文 简介: 为新的 5 * 酒店迪拜君主酒店的推出提供一个在线网站，并将其定位为入住迪拜酒店的首选地点 目标: 以独特的方式吸引用户，使他们能够吸收酒店氛围的现实和在线独特功能的整体体验。 哲学/解决方案 策略/相关性: 我们插入了酒店的大型内部和外部图像，展示了迪拜君主的各种产品和服务，并最终导致他们预订。 生产/创新: 我们开发了一种互动体验，利用精致的内部图像和整个网站的广泛视频使用。用户从内部看到了酒店的真实生活。由于酒店还在每层提供个性化管家服务，这一独特的提议在整个网站上得到应用, 管家的视频将显示在主页上，以及用户互动的其他页面上。管家帮助介绍迪拜君主阿拉伯好客的各种豪华特征。 结果 尽管没有广告/营销活动，网站流量通过搜索引擎增加了 21%, 虽然重复访问增加了一倍，但每个用户在网站上的平均时间从 2 分钟增加到 8 分钟。客房预订也增加了 37%。
迪拜君主
案例简介：Context BRIEF: To deliver an online website for the launch of The Monarch Dubai, the new 5* hotel, and position it as the preferred place to stay in Dubai for hotel-goers OBJECTIVE: To engage the user in a distinct manner so they get to absorb the reality of the hotel ambience and total experience of its unique features online. Philosophy/Solution STRATEGY / RELEVANCE: We inserted large interior and exterior images of the hotel that showcased the various products and services of The Monarch Dubai, and eventually lead to them making a booking. PRODUCTION / INNOVATION: We developed an interactive experience that leverages exquisite interior imagery and extensive video usage throughout the site. User witnesses a real life view of the hotel from the inside. As the hotel also provides the services of a personalised butler on each floor, this unique proposition was applied throughout the website, where the video of a butler would be shown on the home page and other pages on interaction by the user. The butler helps introduce the various luxury features of Arabian hospitality of The Monarch Dubai. Results Despite the non-existence of an advertising / marketing campaign, site traffic increased by 21% through search engines, while repeat visits doubled with an increase in the average time spent on the website from 2 to 8 minutes per user. Room bookings also increased by 37%.
The Monarch Dubai
案例简介：上下文 简介: 为新的 5 * 酒店迪拜君主酒店的推出提供一个在线网站，并将其定位为入住迪拜酒店的首选地点 目标: 以独特的方式吸引用户，使他们能够吸收酒店氛围的现实和在线独特功能的整体体验。 哲学/解决方案 策略/相关性: 我们插入了酒店的大型内部和外部图像，展示了迪拜君主的各种产品和服务，并最终导致他们预订。 生产/创新: 我们开发了一种互动体验，利用精致的内部图像和整个网站的广泛视频使用。用户从内部看到了酒店的真实生活。由于酒店还在每层提供个性化管家服务，这一独特的提议在整个网站上得到应用, 管家的视频将显示在主页上，以及用户互动的其他页面上。管家帮助介绍迪拜君主阿拉伯好客的各种豪华特征。 结果 尽管没有广告/营销活动，网站流量通过搜索引擎增加了 21%, 虽然重复访问增加了一倍，但每个用户在网站上的平均时间从 2 分钟增加到 8 分钟。客房预订也增加了 37%。
The Monarch Dubai
案例简介：Context BRIEF: To deliver an online website for the launch of The Monarch Dubai, the new 5* hotel, and position it as the preferred place to stay in Dubai for hotel-goers OBJECTIVE: To engage the user in a distinct manner so they get to absorb the reality of the hotel ambience and total experience of its unique features online. Philosophy/Solution STRATEGY / RELEVANCE: We inserted large interior and exterior images of the hotel that showcased the various products and services of The Monarch Dubai, and eventually lead to them making a booking. PRODUCTION / INNOVATION: We developed an interactive experience that leverages exquisite interior imagery and extensive video usage throughout the site. User witnesses a real life view of the hotel from the inside. As the hotel also provides the services of a personalised butler on each floor, this unique proposition was applied throughout the website, where the video of a butler would be shown on the home page and other pages on interaction by the user. The butler helps introduce the various luxury features of Arabian hospitality of The Monarch Dubai. Results Despite the non-existence of an advertising / marketing campaign, site traffic increased by 21% through search engines, while repeat visits doubled with an increase in the average time spent on the website from 2 to 8 minutes per user. Room bookings also increased by 37%.
迪拜君主
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The Monarch Dubai
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