Hart & Jones have developed the brand platform, brand identity and packaging for Sacred Spirits Company’s English Whisky Liqueur, launching in the UK, US and Europe this year.Sacred are well known for their award winning, small batch, aromatic gins, vodkas and vermouths. Proud to distill and hand finish each element at their Highgate microdistillery, this pioneering London team set their sights on applying their skills to a Whisky liqueur and recruited design agency Hart & Jones to tell their story.Sacred have a strong presence in the top tier on trade and so standout at back of bar was vital. Hart & Jones crafted an iconic butterfly that displays across two bottles to symbolize the unique brand components.Sacred’s English Whisky Liqueur is first aged in bourbon casks and finished by hand in Spanish PX sherry casks by Ian Hart at the Sacred Microdistillery in London’s Highgate.Sacred’s English Whisky Liqueur, the first of three whiskies by Sacred, officially launches Autumn 2017 and will be exclusively available at specially selected outlets from May 2017.Hart & Jones are a branding and packaging design agency, who encode design with messages and images that resonate. www.hartandjones.comCreditsChris Hart, Creative Partner, Hart & JonesSimon Jones, Managing Partner, Hart & Jones