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# MyFamilyCan
案例简介:我们重新设计了 SPC 品牌系列的标签,创建了一个名为 # MyFamilyCan 的新系列罐头。以澳大利亚农民为特色,他们在里面种植产品,这个想法让我们能够对全国范围的对话做出回应,并引导它走向正确的方向。 除了发自内心的电影内容和大量的公关之外,# MyFamilyCan 还通过高度战术性的社交媒体在农民和消费者之间建立了情感联系。SPC rekinned 其社交媒体给农民一个声音,并继续在每个罐子里围绕家庭构建故事。
# MyFamilyCan
案例简介:We redesigned the labels on SPC’s family of brands to create a new series of cans called #MyFamilyCan. Featuring the Australian farmers who grow the product inside, this idea allowed us to respond to a nation-wide conversation and to steer it in the right direction. Along with heartfelt film content and substantial PR, #MyFamilyCan forged an emotional connection between farmers and consumers with highly tactical Social Media. SPC reskinned its social media to give the farmers a voice and continued building stories around the families on each can.
#MyFamilyCan
案例简介:我们重新设计了 SPC 品牌系列的标签,创建了一个名为 # MyFamilyCan 的新系列罐头。以澳大利亚农民为特色,他们在里面种植产品,这个想法让我们能够对全国范围的对话做出回应,并引导它走向正确的方向。 除了发自内心的电影内容和大量的公关之外,# MyFamilyCan 还通过高度战术性的社交媒体在农民和消费者之间建立了情感联系。SPC rekinned 其社交媒体给农民一个声音,并继续在每个罐子里围绕家庭构建故事。
#MyFamilyCan
案例简介:We redesigned the labels on SPC’s family of brands to create a new series of cans called #MyFamilyCan. Featuring the Australian farmers who grow the product inside, this idea allowed us to respond to a nation-wide conversation and to steer it in the right direction. Along with heartfelt film content and substantial PR, #MyFamilyCan forged an emotional connection between farmers and consumers with highly tactical Social Media. SPC reskinned its social media to give the farmers a voice and continued building stories around the families on each can.
# MyFamilyCan
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#MyFamilyCan
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基本信息
- 广告战役: #Spc Ardmona-e372#
- 广告品牌: SPC Ardmona
- 发布日期: 2000
- 行业领域: 饮食/特产
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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