本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
山顶罩-“穿过黑暗”
案例简介：EntrySummary 谷歌播放音乐需要在澳大利亚拥挤的流媒体环境中脱颖而出，在那里，类似的歌曲目录和可比的价格意味着在用户眼中，一项服务与另一项服务几乎没有区别。我们的目标是让 Google Play 音乐与众不同,提高品牌知名度，并将其定位为音乐领域的创新者和当地行业的贡献者。因此，我们与澳大利亚最著名和最受欢迎的音乐表演之一: 山顶兜帽合作。他们的曲目《穿越黑暗》是乐队成员丹 · 史密斯 (MC 压力) 创作的一首关于他儿子利亚姆与白血病斗争的个人歌曲。设计师、动画师和开发人员创造了新的工具来连接传统的动画方法和 WebGL。移动体验融合了最新的网络技术，在音乐视频中创造了里程碑式的体验，具有前所未有的交互性 -- 捕捉到父亲世界颠倒的感觉，以及从恐惧到希望的旅程。 简要解释 《穿越黑暗》讲述了一个父亲和他儿子与白血病斗争的故事。互动电影分为两部分，黑暗和光，通过旋转你的手机显示匹配的图像。例如，白色的雪中的黑色足迹在黑色的土壤中变成白色的根。我们看到父亲和儿子在一系列情况下，一起分开: 在雪地里行走，在医院里，在路灯下，在核磁共振扫描仪里，在星星下。反映了与癌症斗争可能带来的强烈情绪，强大的图像特征贯穿始终。一只黑狼。黑色乌鸦。在一个高潮场景中，儿子的船坠入黑暗，在水下盘旋，直到后来游回光线。父亲和儿子面临危险和孤立，动荡和平静，直到最后并排穿过雪地。儿子现在走自己的路，离开了他的父亲。
山顶罩-“穿过黑暗”
案例简介：EntrySummary Google Play Music needed to stand out in Australia’s crowded streaming landscape, where similar song catalogues and comparable pricing means there’s little differentiating one service from another in the eyes of users.Our objective was to set Google Play Music apart, increase brand awareness and position it as an innovator in the music space and a contributor to the local industry.So we collaborated with one of Australia’s best-known and most loved music acts: Hilltop Hoods. Their track, Through The Dark, is a deeply personal song written by band member Dan Smith (MC Pressure) about his son Liam’s battle with leukemia. Designers, animators and developers created new tools to bridge traditional animation methods and WebGL. The mobile experience fuses the latest web technologies, creating a landmark experience in music video, with unprecedented interactivity - capturing the sense of a father’s world turned upside down and a journey from fear to hope. BriefExplanation Through the Dark tells the story of a father and his son’s battle with leukemia. The interactive film is told in two halves, the Dark and the Light, with matching imagery revealed by rotating your mobile. For example, black footsteps in white snow become white roots in black soil.We see father and son in a series of situations, together and apart: walking through the snow, in hospital, under a streetlight, inside an MRI scanner, under the stars. Reflecting the intense emotions that a battle with cancer can bring, powerful imagery features throughout. A black wolf. Black crows. In one climactic scene, the son’s boat plummets into the Dark and he swirls underwater, until later swimming back towards the Light.Father and son face danger and isolation, turmoil and calm, until finally walking side-by-side through the snow again. The son now takes his own path, leaving his father behind.
Hilltops Hoods -"Through The Dark"
案例简介：EntrySummary 谷歌播放音乐需要在澳大利亚拥挤的流媒体环境中脱颖而出，在那里，类似的歌曲目录和可比的价格意味着在用户眼中，一项服务与另一项服务几乎没有区别。我们的目标是让 Google Play 音乐与众不同,提高品牌知名度，并将其定位为音乐领域的创新者和当地行业的贡献者。因此，我们与澳大利亚最著名和最受欢迎的音乐表演之一: 山顶兜帽合作。他们的曲目《穿越黑暗》是乐队成员丹 · 史密斯 (MC 压力) 创作的一首关于他儿子利亚姆与白血病斗争的个人歌曲。设计师、动画师和开发人员创造了新的工具来连接传统的动画方法和 WebGL。移动体验融合了最新的网络技术，在音乐视频中创造了里程碑式的体验，具有前所未有的交互性 -- 捕捉到父亲世界颠倒的感觉，以及从恐惧到希望的旅程。 简要解释 《穿越黑暗》讲述了一个父亲和他儿子与白血病斗争的故事。互动电影分为两部分，黑暗和光，通过旋转你的手机显示匹配的图像。例如，白色的雪中的黑色足迹在黑色的土壤中变成白色的根。我们看到父亲和儿子在一系列情况下，一起分开: 在雪地里行走，在医院里，在路灯下，在核磁共振扫描仪里，在星星下。反映了与癌症斗争可能带来的强烈情绪，强大的图像特征贯穿始终。一只黑狼。黑色乌鸦。在一个高潮场景中，儿子的船坠入黑暗，在水下盘旋，直到后来游回光线。父亲和儿子面临危险和孤立，动荡和平静，直到最后并排穿过雪地。儿子现在走自己的路，离开了他的父亲。
Hilltops Hoods -"Through The Dark"
案例简介：EntrySummary Google Play Music needed to stand out in Australia’s crowded streaming landscape, where similar song catalogues and comparable pricing means there’s little differentiating one service from another in the eyes of users.Our objective was to set Google Play Music apart, increase brand awareness and position it as an innovator in the music space and a contributor to the local industry.So we collaborated with one of Australia’s best-known and most loved music acts: Hilltop Hoods. Their track, Through The Dark, is a deeply personal song written by band member Dan Smith (MC Pressure) about his son Liam’s battle with leukemia. Designers, animators and developers created new tools to bridge traditional animation methods and WebGL. The mobile experience fuses the latest web technologies, creating a landmark experience in music video, with unprecedented interactivity - capturing the sense of a father’s world turned upside down and a journey from fear to hope. BriefExplanation Through the Dark tells the story of a father and his son’s battle with leukemia. The interactive film is told in two halves, the Dark and the Light, with matching imagery revealed by rotating your mobile. For example, black footsteps in white snow become white roots in black soil.We see father and son in a series of situations, together and apart: walking through the snow, in hospital, under a streetlight, inside an MRI scanner, under the stars. Reflecting the intense emotions that a battle with cancer can bring, powerful imagery features throughout. A black wolf. Black crows. In one climactic scene, the son’s boat plummets into the Dark and he swirls underwater, until later swimming back towards the Light.Father and son face danger and isolation, turmoil and calm, until finally walking side-by-side through the snow again. The son now takes his own path, leaving his father behind.
山顶罩-“穿过黑暗”
暂无简介
Hilltops Hoods -"Through The Dark"
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
