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比我们大
案例简介：条目摘要 2015 年，世界目睹了美国白人警察杀害手无寸铁的黑人男女的惊人数量; 在 Dylann Roof 的案件中，他自称是种族主义者。大多数罪犯没有被指控犯罪。这导致了已经紧张的种族关系的增加，导致了抗议、骚乱和为美国有色人种伸张正义的努力。尽管有明显的问题需要解决，但品牌毫不犹豫地支持 LGBT 、女性和动物权利，但始终避开种族问题。有一段时间，艺术和激进主义没有分离，有一段时间，金钱充裕并不能保证道德的缺失。像哈里 · 贝拉方特和穆罕默德 · 阿里这样的艺术家和运动员经常谈论种族和民权问题。这个视频有望回归这种心态。 媒体支出 “比我们大”，NBA 球星达米安 · 利拉德在该机构的新唱片上的原创录音(主允许的不同级别) 为唱片公司和 JBL 品尝传奇 funkateer Bootsy Collins 创作的原创歌曲《只相信爱情》。它从一个乐观的旋律开始，迅速转化为嘻哈节奏。这首歌是电影配乐，有动态的变化，让你的思想与深刻的歌词相呼应，在任何一个开放的头脑的听众的内心深处。平衡传统乐器和新时代的声音，制作使用史诗般的钢琴分层强鼓介绍歌曲和支持夫人的清晰和自信的信息。史诗记录艺术家保罗 · 雷伊给钩子一种胜利的感觉 -- 并不巧合 -- 实际上详细介绍了彩色爆破 JBL 脉冲扬声器的产品优势。 简要解释 在一个饱受分裂困扰的世界里，耳机制造商 JBL 希望人们听到真相。JBL 的音乐视频 “比我们大” 传达了一个事实，团结是我们的解决方案。视频以抗议镜头开始，画面显示一名手无寸铁的黑人青年迈克尔 · 布朗在密苏里州弗格森被白人警官达伦 · 威尔逊杀害。紧张的警察、催泪瓦斯和混乱的场景定下了基调。然后，在混乱中，一首歌开始了。这首旋律由 funk pioneer Bootsy Collins 创作，感觉就像 70 岁的和平国歌，给黑暗的图像增加了光的对比。突然，旋律变成了一个驱动节奏，支持 NBA 球星达米安 · 利拉德，又名 Dame d.O.L.L.a.视频充满了抗议的图像、新闻事实和一个社会意识的信息，让观众考虑我们世界的现状和全球种族关系的解决方案。
比我们大
案例简介：Entry Summary In 2015, the world witnessed an alarming number of reported killings of unarmed black men and women in the USA by white police officers; and in the case of Dylann Roof, a self-proclaimed racist. The majority of the offenders where not charged with crimes. This resulted in an increase of already strained race relations leading to protests, riots, and efforts to bring justice to people of color in America. Despite obvious issues that need to be addressed, brands don’t hesitate to champion LGBT, women’s, and animal rights, but consistently steer clear of problems with race. There was a time when artistry and activism where not separated, a time when an abundance of money didn’t guarantee the absence of morality. Artists and athletes like Harry Belafonte and Muhammad Ali often spoke out about issues on race and civil rights. This video is hopefully a return to this mindset. Media Spend “Bigger Than Us”, an original recording on the agency’s new record label by NBA Star Damian Lillard, aka Dame D.O.L.L.A. (Different On Levels the Lord Allows) samples an original song “Just Believe in Love” created by legendary funkateer Bootsy Collins for the record label and JBL. It begins with an upbeat melody that quickly transforms into a driving hip hop rhythm. The song is film-score-worthy with dynamic changes that take your mind on a ride with insightful lyrics that resonate deep in the heart of any listener with an open mind. Balancing traditional instruments and new age sounds, the production uses an epic piano layered by strong drums to introduce the song and support Dame’s clear and confident message. Epic Records recording artist Paul Rey gives the hook a feeling of triumph - and not so coincidently - actually details the product benefits of the color blasting JBL Pulse speaker. Brief Explanation In a world plagued by division, the headphone maker, JBL, wanted people to HEAR THE TRUTH. JBL’s music video, “Bigger Than Us,” conveys the truth that unity is our solution. The video opens with protest footage of the killing of an unarmed black youth, Michael Brown, by white police officer, Darren Wilson in Ferguson, Missouri. Tense police, tear gas, and scenes of chaos set the tone. Then, in the midst of turmoil, a song begins. This melody, produced by funk pioneer Bootsy Collins, feels like a 70’s peace anthem adding a contrast of light to the dark images shown. Suddenly, the melody becomes a driving rhythm supporting the incredible lyrics of NBA star Damian Lillard aka Dame D.O.L.L.A. The video is filled with images of protest, news facts, and a socially conscious message, making the viewer consider the present condition of our world and solutions to race relations worldwide.
Bigger Than Us
案例简介：条目摘要 2015 年，世界目睹了美国白人警察杀害手无寸铁的黑人男女的惊人数量; 在 Dylann Roof 的案件中，他自称是种族主义者。大多数罪犯没有被指控犯罪。这导致了已经紧张的种族关系的增加，导致了抗议、骚乱和为美国有色人种伸张正义的努力。尽管有明显的问题需要解决，但品牌毫不犹豫地支持 LGBT 、女性和动物权利，但始终避开种族问题。有一段时间，艺术和激进主义没有分离，有一段时间，金钱充裕并不能保证道德的缺失。像哈里 · 贝拉方特和穆罕默德 · 阿里这样的艺术家和运动员经常谈论种族和民权问题。这个视频有望回归这种心态。 媒体支出 “比我们大”，NBA 球星达米安 · 利拉德在该机构的新唱片上的原创录音(主允许的不同级别) 为唱片公司和 JBL 品尝传奇 funkateer Bootsy Collins 创作的原创歌曲《只相信爱情》。它从一个乐观的旋律开始，迅速转化为嘻哈节奏。这首歌是电影配乐，有动态的变化，让你的思想与深刻的歌词相呼应，在任何一个开放的头脑的听众的内心深处。平衡传统乐器和新时代的声音，制作使用史诗般的钢琴分层强鼓介绍歌曲和支持夫人的清晰和自信的信息。史诗记录艺术家保罗 · 雷伊给钩子一种胜利的感觉 -- 并不巧合 -- 实际上详细介绍了彩色爆破 JBL 脉冲扬声器的产品优势。 简要解释 在一个饱受分裂困扰的世界里，耳机制造商 JBL 希望人们听到真相。JBL 的音乐视频 “比我们大” 传达了一个事实，团结是我们的解决方案。视频以抗议镜头开始，画面显示一名手无寸铁的黑人青年迈克尔 · 布朗在密苏里州弗格森被白人警官达伦 · 威尔逊杀害。紧张的警察、催泪瓦斯和混乱的场景定下了基调。然后，在混乱中，一首歌开始了。这首旋律由 funk pioneer Bootsy Collins 创作，感觉就像 70 岁的和平国歌，给黑暗的图像增加了光的对比。突然，旋律变成了一个驱动节奏，支持 NBA 球星达米安 · 利拉德，又名 Dame d.O.L.L.a.视频充满了抗议的图像、新闻事实和一个社会意识的信息，让观众考虑我们世界的现状和全球种族关系的解决方案。
Bigger Than Us
案例简介：Entry Summary In 2015, the world witnessed an alarming number of reported killings of unarmed black men and women in the USA by white police officers; and in the case of Dylann Roof, a self-proclaimed racist. The majority of the offenders where not charged with crimes. This resulted in an increase of already strained race relations leading to protests, riots, and efforts to bring justice to people of color in America. Despite obvious issues that need to be addressed, brands don’t hesitate to champion LGBT, women’s, and animal rights, but consistently steer clear of problems with race. There was a time when artistry and activism where not separated, a time when an abundance of money didn’t guarantee the absence of morality. Artists and athletes like Harry Belafonte and Muhammad Ali often spoke out about issues on race and civil rights. This video is hopefully a return to this mindset. Media Spend “Bigger Than Us”, an original recording on the agency’s new record label by NBA Star Damian Lillard, aka Dame D.O.L.L.A. (Different On Levels the Lord Allows) samples an original song “Just Believe in Love” created by legendary funkateer Bootsy Collins for the record label and JBL. It begins with an upbeat melody that quickly transforms into a driving hip hop rhythm. The song is film-score-worthy with dynamic changes that take your mind on a ride with insightful lyrics that resonate deep in the heart of any listener with an open mind. Balancing traditional instruments and new age sounds, the production uses an epic piano layered by strong drums to introduce the song and support Dame’s clear and confident message. Epic Records recording artist Paul Rey gives the hook a feeling of triumph - and not so coincidently - actually details the product benefits of the color blasting JBL Pulse speaker. Brief Explanation In a world plagued by division, the headphone maker, JBL, wanted people to HEAR THE TRUTH. JBL’s music video, “Bigger Than Us,” conveys the truth that unity is our solution. The video opens with protest footage of the killing of an unarmed black youth, Michael Brown, by white police officer, Darren Wilson in Ferguson, Missouri. Tense police, tear gas, and scenes of chaos set the tone. Then, in the midst of turmoil, a song begins. This melody, produced by funk pioneer Bootsy Collins, feels like a 70’s peace anthem adding a contrast of light to the dark images shown. Suddenly, the melody becomes a driving rhythm supporting the incredible lyrics of NBA star Damian Lillard aka Dame D.O.L.L.A. The video is filled with images of protest, news facts, and a socially conscious message, making the viewer consider the present condition of our world and solutions to race relations worldwide.
比我们大
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Bigger Than Us
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