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比你看到的还要多
案例简介：为了支持LGBTQIA社区的人们的多样性和知名度，Natura & Co集团的品牌 (雅芳，Natura和the Body Shop) 创建了 “MoreThanYouSee” 运动。它的发布是在圣保罗举行的第一场虚拟LGBTQIA骄傲游行的播出期间进行的，而实际活动通常是世界上最大，最著名的活动之一。广告代理商非洲负责与Natura的LGBTQIA合作者集体合作进行沟通，该团体被称为 “Natura in Colors”。目前正在阿根廷、巴西、智利、哥伦比亚、赤道、墨西哥和秘鲁播出的这部电影由歌手Liniker讲述，Liniker是一位巴西艺术家，她是一位黑人，也是一位变性人，她是在不同背景和年龄的人旁边出现的，每个人都是LGBTQIA +，演唱关于缩写的多种声音的宣言。“我不仅仅是LGBTQIA +。我也是你在别人中鼓掌的一切。我是一名护士，我是一名艺术家，我是一名历史学家，我是一名活动家，我是想要收养的夫妇，我是父亲，我是母亲，我是孩子，我更多。这位歌手说: “我来自这场运动，最初只有三个字母，然后打开了更多的字母。”除了宣言外，该活动还依靠社交媒体的一系列内容，例如电影参与者的推荐信以及支持和意识内容的方式。“我们是一个美容团体，全年都会采取提高认识的行动，为LGBTQIA + 人带来工作机会、包容性和知名度。然而，6月份对我们来说是一个重要的时刻，我们要加强我们的信仰，共同举起爱与多样性的旗帜。“Natura & Co的媒体、内容和传播副总裁卡洛斯 · 皮楚 (Carlos Pitchu) 说。“我们生活在奇怪的时代，有很多非常矛盾的观点。在这样的时刻，重要的是要记住包容和爱的力量。”她补充说: “事情根本无法继续下去，宣言很重要，要记住存在的多样性和不同形式的丰富性。”宣言我比你看到的要多得多。我不仅仅是LGBTQIA +。我也是您不想看到的人。我是黑人，我是胖子，我来自贫民窟，当你看到我时，我就是你过马路的那个人。但我比这更重要。我也是你在别人中鼓掌的一切。我是一名护士，我是一名艺术家，我是一名历史学家，我是一名活动家，我是想要收养的夫妇，我是父亲，我是母亲，我是孩子，我更多。我来自运动，该运动始于三个字母，并向更多字母开放。不会停止增长的运动，不会停止包括。因为还有一个完整的字母表需要放入。每个字母都是整体的一部分。# morethanyousee (# maisdoquevcve) 由巴西非洲为The Body Shop制作的电影广告，类别为: Beauty。
比你看到的还要多
案例简介：In favor of diversity and visibility for people from the LGBTQIA+ community, Natura&Co group’s brands (Avon, Natura, and The Body Shop) created the movement “MoreThanYouSee”. Its launch happened during the airing of the first virtual LGBTQIA+ Pride Parade in Sao Paulo, in the same date that the actual event, one of the biggest and most famous in the world, would normally take place. Ad agency Africa is responsible for the communication in partnership with the Natura’s LGBTQIA+ collaborators collective, a group known as “Natura in Colors”. The film that is currently being aired in Argentina, Brazil, Chile, Colombia, Equator, Mexico and Peru is narrated by the singer Liniker, a Brazilian artist who is black and transgender, and she is present next to people with varied profiles and ages, everyone LGBTQIA+, singing a manifesto about the plurality of voices that make the acronym. “I am much more than LGBTQIA+. I am also everything you applaud in others. I am a nurse, I am an artist, I am a historian, I am an activist, I am the couple that wants to adopt, I am the father, I am the mother, I am the child, I am more. I am from the movement that started with just three letters and opened up to so much more”, says the singer. Besides the manifesto, the campaign counts on a series of contents for social media such as testimonials of the film’s participants, as well as ways of support and awareness content. “We are a beauty group that does actions of awareness throughout the year to drive work opportunities, inclusion and visibility for the LGBTQIA+ people. The month of June, however, is an important time for us to reinforce our beliefs and together raise the flag of love and diversity”, says Carlos Pitchu, Natura&Co’s Media, Content and Communications vice-president. “We live in odd times with plenty of very conflicting opinions. In such moments, it’s important to remember the strength of inclusion and love”, says Sophie Schonburg, Executive Creative Director at Africa. “Things simply cannot go on as they are and the manifesto is important to remember the richness there is in plurality and different forms of being”, she adds. MANIFESTO I am much more than you see. I am much more than LGBTQIA+. I am also the one you do not want to see. I am black, I am fat, I am from the slums, I am the one that you cross the road when you see. But I am even more than this. I am also everything you applaud in others. I am a nurse, I am an artist, I am a historian, I am an activist, I am the couple that wants to adopt, I am the father, I am the mother, I am the child, I am more. I am from the movement that started with just three letters and opened up to so much more. A movement that will not stop growing, that cannot stop including. Because there is a whole alphabet still to fit in. And each letter is part of the whole. #morethanyousee (#maisdoquevcve) Film advertisement created by Africa, Brazil for The Body Shop, within the category: Beauty.
More than you see
案例简介：为了支持LGBTQIA社区的人们的多样性和知名度，Natura & Co集团的品牌 (雅芳，Natura和the Body Shop) 创建了 “MoreThanYouSee” 运动。它的发布是在圣保罗举行的第一场虚拟LGBTQIA骄傲游行的播出期间进行的，而实际活动通常是世界上最大，最著名的活动之一。广告代理商非洲负责与Natura的LGBTQIA合作者集体合作进行沟通，该团体被称为 “Natura in Colors”。目前正在阿根廷、巴西、智利、哥伦比亚、赤道、墨西哥和秘鲁播出的这部电影由歌手Liniker讲述，Liniker是一位巴西艺术家，她是一位黑人，也是一位变性人，她是在不同背景和年龄的人旁边出现的，每个人都是LGBTQIA +，演唱关于缩写的多种声音的宣言。“我不仅仅是LGBTQIA +。我也是你在别人中鼓掌的一切。我是一名护士，我是一名艺术家，我是一名历史学家，我是一名活动家，我是想要收养的夫妇，我是父亲，我是母亲，我是孩子，我更多。这位歌手说: “我来自这场运动，最初只有三个字母，然后打开了更多的字母。”除了宣言外，该活动还依靠社交媒体的一系列内容，例如电影参与者的推荐信以及支持和意识内容的方式。“我们是一个美容团体，全年都会采取提高认识的行动，为LGBTQIA + 人带来工作机会、包容性和知名度。然而，6月份对我们来说是一个重要的时刻，我们要加强我们的信仰，共同举起爱与多样性的旗帜。“Natura & Co的媒体、内容和传播副总裁卡洛斯 · 皮楚 (Carlos Pitchu) 说。“我们生活在奇怪的时代，有很多非常矛盾的观点。在这样的时刻，重要的是要记住包容和爱的力量。”她补充说: “事情根本无法继续下去，宣言很重要，要记住存在的多样性和不同形式的丰富性。”宣言我比你看到的要多得多。我不仅仅是LGBTQIA +。我也是您不想看到的人。我是黑人，我是胖子，我来自贫民窟，当你看到我时，我就是你过马路的那个人。但我比这更重要。我也是你在别人中鼓掌的一切。我是一名护士，我是一名艺术家，我是一名历史学家，我是一名活动家，我是想要收养的夫妇，我是父亲，我是母亲，我是孩子，我更多。我来自运动，该运动始于三个字母，并向更多字母开放。不会停止增长的运动，不会停止包括。因为还有一个完整的字母表需要放入。每个字母都是整体的一部分。# morethanyousee (# maisdoquevcve) 由巴西非洲为The Body Shop制作的电影广告，类别为: Beauty。
More than you see
案例简介：In favor of diversity and visibility for people from the LGBTQIA+ community, Natura&Co group’s brands (Avon, Natura, and The Body Shop) created the movement “MoreThanYouSee”. Its launch happened during the airing of the first virtual LGBTQIA+ Pride Parade in Sao Paulo, in the same date that the actual event, one of the biggest and most famous in the world, would normally take place. Ad agency Africa is responsible for the communication in partnership with the Natura’s LGBTQIA+ collaborators collective, a group known as “Natura in Colors”. The film that is currently being aired in Argentina, Brazil, Chile, Colombia, Equator, Mexico and Peru is narrated by the singer Liniker, a Brazilian artist who is black and transgender, and she is present next to people with varied profiles and ages, everyone LGBTQIA+, singing a manifesto about the plurality of voices that make the acronym. “I am much more than LGBTQIA+. I am also everything you applaud in others. I am a nurse, I am an artist, I am a historian, I am an activist, I am the couple that wants to adopt, I am the father, I am the mother, I am the child, I am more. I am from the movement that started with just three letters and opened up to so much more”, says the singer. Besides the manifesto, the campaign counts on a series of contents for social media such as testimonials of the film’s participants, as well as ways of support and awareness content. “We are a beauty group that does actions of awareness throughout the year to drive work opportunities, inclusion and visibility for the LGBTQIA+ people. The month of June, however, is an important time for us to reinforce our beliefs and together raise the flag of love and diversity”, says Carlos Pitchu, Natura&Co’s Media, Content and Communications vice-president. “We live in odd times with plenty of very conflicting opinions. In such moments, it’s important to remember the strength of inclusion and love”, says Sophie Schonburg, Executive Creative Director at Africa. “Things simply cannot go on as they are and the manifesto is important to remember the richness there is in plurality and different forms of being”, she adds. MANIFESTO I am much more than you see. I am much more than LGBTQIA+. I am also the one you do not want to see. I am black, I am fat, I am from the slums, I am the one that you cross the road when you see. But I am even more than this. I am also everything you applaud in others. I am a nurse, I am an artist, I am a historian, I am an activist, I am the couple that wants to adopt, I am the father, I am the mother, I am the child, I am more. I am from the movement that started with just three letters and opened up to so much more. A movement that will not stop growing, that cannot stop including. Because there is a whole alphabet still to fit in. And each letter is part of the whole. #morethanyousee (#maisdoquevcve) Film advertisement created by Africa, Brazil for The Body Shop, within the category: Beauty.
比你看到的还要多
暂无简介
More than you see
暂无简介
基本信息
- 广告品牌： TheBodyShop , Avon , Natura
- 发布日期： 2020-06
- 行业领域： 个人护理 , 日用品/母婴
- 媒体类别： 微电影 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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