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船上的大脑，2
案例简介：交通伤害研究基金会、丰田基金会和 Acart Communications 合作发起了一项更安全的驾驶倡议，该倡议教会加拿大人如何更有效地使用他们车辆的高级安全功能。这是对研究的反应，研究表明一些特征导致过度自信 -- 而不是更安全 -- 驾驶。为了吸引观众的注意力，并吸引他们使用户外海报，我们制作了视觉谜题，这些谜题是图像和文字的混合。目的是吸引观众的好奇心，然后让他们用自己的大脑来解读标题。这是一个记忆提醒，有些事情 (如驾驶) 需要更深思熟虑。阅读更多关于竞选的信息
船上的大脑，2
案例简介：Traffic Injury Research Foundation, Toyota Foundation and Acart Communications partnered to launch a safer driving initiative that teaches Canadians how to use their vehicles' advanced safety features more effectively. This is a reaction to research that shows some features are leading to overconfident — rather than safer — driving. To get attention and engage audiences with out-of-home posters, we created visual puzzles that are a mix of rebus images and words. The objective is to draw the viewer's curiosity, then engage them in using their own brains to decipher the headline. This is a mnemonic reminder that some things (like driving) need to be approached more thoughtfully. Read more about the campaign at
Brain on Board, 2
案例简介：交通伤害研究基金会、丰田基金会和 Acart Communications 合作发起了一项更安全的驾驶倡议，该倡议教会加拿大人如何更有效地使用他们车辆的高级安全功能。这是对研究的反应，研究表明一些特征导致过度自信 -- 而不是更安全 -- 驾驶。为了吸引观众的注意力，并吸引他们使用户外海报，我们制作了视觉谜题，这些谜题是图像和文字的混合。目的是吸引观众的好奇心，然后让他们用自己的大脑来解读标题。这是一个记忆提醒，有些事情 (如驾驶) 需要更深思熟虑。阅读更多关于竞选的信息
Brain on Board, 2
案例简介：Traffic Injury Research Foundation, Toyota Foundation and Acart Communications partnered to launch a safer driving initiative that teaches Canadians how to use their vehicles' advanced safety features more effectively. This is a reaction to research that shows some features are leading to overconfident — rather than safer — driving. To get attention and engage audiences with out-of-home posters, we created visual puzzles that are a mix of rebus images and words. The objective is to draw the viewer's curiosity, then engage them in using their own brains to decipher the headline. This is a mnemonic reminder that some things (like driving) need to be approached more thoughtfully. Read more about the campaign at
船上的大脑，2
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Brain on Board, 2
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基本信息
- 广告品牌： Traffic Injury Research Foundation
- 发布日期： 2013-01-30
- 行业领域： 其他
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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