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交通伤害研究基金会/丰田基金会: 车载大脑
案例简介：
交通伤害研究基金会/丰田基金会: 车载大脑
案例简介：
Traffic Injury Research Foundation / Toyota Foundation: Brain on Board
案例简介：
Traffic Injury Research Foundation / Toyota Foundation: Brain on Board
案例简介：
交通伤害研究基金会/丰田基金会: 车载大脑
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Traffic Injury Research Foundation / Toyota Foundation: Brain on Board
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基本信息
- 广告品牌： Traffic Injury Research Foundation
- 发布日期： 2013-01
- 行业领域： NGO , 公共事业
- 媒体类别： 图文 , 海报/平面
- 广告语言： 英语 , 意大利语
- 媒介平台： 网络
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案例详情
Traffic Injury Research Foundation, Toyota Foundation and Acart Communications partnered to launch a safer driving initiative that teaches Canadians how to use their vehicles' advanced safety features more effectively. This is a reaction to research that shows some features are leading to overconfident — rather than safer — driving. To get attention and engage audiences with out-of-home posters, we created visual puzzles that are a mix of rebus images and words. The objective is to draw the viewer's curiosity, then engage them in using their own brains to decipher the headline. This is a mnemonic reminder that some things (like driving) need to be approached more thoughtfully. Read more about the campaign at http://brainonboard.ca
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