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生态通勤
案例简介：描述/概要 摘要 丰田面临着一个行业挑战，即建立一个可信的 “环境友好” 定位，它通过获得整个欧洲舆论领袖的支持和多渠道宣传来实现这一点, 与竞争对手相比，所有这些都是有限的预算。61% 的人回忆起这场运动，现在认为丰田是环保领袖 -- 比它最接近的竞争对手高出 5 倍。就投资回报率而言，该活动每花费 1 英镑就产生 2.58 英镑的回报
生态通勤
案例简介：Description / Synopsis SUMMARY Toyota faced an industry challenge of establishing a credible positioning as 'environmentally friendly and it achieved this through getting buy-in from opinion leaders throughout Europe and via a multi-channel campaign, all on a limited budget compared to its competitors. 61% of people who recall the campaign now see Toyota as the environmental leader - 5 times higher than its closest competitor. In terms of ROI, the campaign generated a return of 2.58 for every 1 spent
Eco Commuter
案例简介：描述/概要 摘要 丰田面临着一个行业挑战，即建立一个可信的 “环境友好” 定位，它通过获得整个欧洲舆论领袖的支持和多渠道宣传来实现这一点, 与竞争对手相比，所有这些都是有限的预算。61% 的人回忆起这场运动，现在认为丰田是环保领袖 -- 比它最接近的竞争对手高出 5 倍。就投资回报率而言，该活动每花费 1 英镑就产生 2.58 英镑的回报
Eco Commuter
案例简介：Description / Synopsis SUMMARY Toyota faced an industry challenge of establishing a credible positioning as 'environmentally friendly and it achieved this through getting buy-in from opinion leaders throughout Europe and via a multi-channel campaign, all on a limited budget compared to its competitors. 61% of people who recall the campaign now see Toyota as the environmental leader - 5 times higher than its closest competitor. In terms of ROI, the campaign generated a return of 2.58 for every 1 spent
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