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肯德基宫
案例简介：我们发现了一些奇妙的东西。我们发现年轻人有机地使用了 “我邀请你去肯德基” 这句话。 但他们不是指炸鸡，他们给肯德基的首字母缩略词赋予了其他含义: Kiero Fuck You，Kererte Fuerte en mi Cama 或 Kogerte Fuerte por el Culo。是的，你知道，当你年轻的时候，荷尔蒙统治。 所以，我们决定通过创建肯德基宫殿套房来满足他们的需求，而不是逃跑 (通常是在性和食物结合的时候)。西班牙最具标志性的豪华酒店之一的房间，我们给那些邀请他人去肯德基的人一个体验亲密之夜的机会。肯德基对他们意味着什么。 简而言之，我们不只是回应一次谈话,我们通过创造现实生活中的体验，让品牌和观众之间有更深的联系，给年轻人他们想要的东西。
肯德基宫
案例简介：We found something wonderful. We discovered that young people, organically, were using the expression "I invite you to KFC. But they weren't referring to fried chicken, they were giving other meanings to the acronym for KFC: Kiero Fuck You, Kererte Fuerte en mi Cama or Kogerte Fuerte por el Culo. Yeah, you know, when you're young, hormones rule. So, instead of running away, (usually when sex and food are combined) we decided to meet their needs by creating the KFC Palace Suite. A room at one of Spain's most iconic luxury hotels, and we gave those who invited others to KFC the opportunity to experience a night of intimacy. Whatever KFC means to them. In short, we didn't just respond to a conversation, we gave the young people what they were looking for by creating a real-life experience to make a deeper connection between the brand and the audience.
KFC Palace
案例简介：我们发现了一些奇妙的东西。我们发现年轻人有机地使用了 “我邀请你去肯德基” 这句话。 但他们不是指炸鸡，他们给肯德基的首字母缩略词赋予了其他含义: Kiero Fuck You，Kererte Fuerte en mi Cama 或 Kogerte Fuerte por el Culo。是的，你知道，当你年轻的时候，荷尔蒙统治。 所以，我们决定通过创建肯德基宫殿套房来满足他们的需求，而不是逃跑 (通常是在性和食物结合的时候)。西班牙最具标志性的豪华酒店之一的房间，我们给那些邀请他人去肯德基的人一个体验亲密之夜的机会。肯德基对他们意味着什么。 简而言之，我们不只是回应一次谈话,我们通过创造现实生活中的体验，让品牌和观众之间有更深的联系，给年轻人他们想要的东西。
KFC Palace
案例简介：We found something wonderful. We discovered that young people, organically, were using the expression "I invite you to KFC. But they weren't referring to fried chicken, they were giving other meanings to the acronym for KFC: Kiero Fuck You, Kererte Fuerte en mi Cama or Kogerte Fuerte por el Culo. Yeah, you know, when you're young, hormones rule. So, instead of running away, (usually when sex and food are combined) we decided to meet their needs by creating the KFC Palace Suite. A room at one of Spain's most iconic luxury hotels, and we gave those who invited others to KFC the opportunity to experience a night of intimacy. Whatever KFC means to them. In short, we didn't just respond to a conversation, we gave the young people what they were looking for by creating a real-life experience to make a deeper connection between the brand and the audience.
肯德基宫
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KFC Palace
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