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厨师
案例简介：在捐赠广告活动的中心，工作人员站在汉堡收容所的日常工作中。一方面是电视现场的竞选主角，另一方面是临终关怀库克的印刷广告，另一方面是第二个主题 -- nirse 被聚焦。电视节目和平面广告的深刻标题和 longcopy想象或更确切地解释如何每天为垂死的人做饭并照顾他们，这是这项服务背后的动机。同样作为印刷广告的电视广告一直保持黑色和白色。
厨师
案例简介：In the centre of the donation-ad-campaign stood the staff an their daily work at the Hamburg hospice. As campaign protagonists at one hand for the TV spot and a print ad the hospice cook an on the other hand for the second motif a nirse were put into focus.The TV spot and the insightful headline and longcopy of the print ads visualise or rather explain in an emotional way how it is to cook day for day for the dying and care for them and which is the motivation behind this service.Equally as the prints ads the TV spot has been kept in black and white.
The cook
案例简介：在捐赠广告活动的中心，工作人员站在汉堡收容所的日常工作中。一方面是电视现场的竞选主角，另一方面是临终关怀库克的印刷广告，另一方面是第二个主题 -- nirse 被聚焦。电视节目和平面广告的深刻标题和 longcopy想象或更确切地解释如何每天为垂死的人做饭并照顾他们，这是这项服务背后的动机。同样作为印刷广告的电视广告一直保持黑色和白色。
The cook
案例简介：In the centre of the donation-ad-campaign stood the staff an their daily work at the Hamburg hospice. As campaign protagonists at one hand for the TV spot and a print ad the hospice cook an on the other hand for the second motif a nirse were put into focus.The TV spot and the insightful headline and longcopy of the print ads visualise or rather explain in an emotional way how it is to cook day for day for the dying and care for them and which is the motivation behind this service.Equally as the prints ads the TV spot has been kept in black and white.
厨师
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The cook
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基本信息
- 广告战役： #The cook -34727#
- 广告品牌： ARD / Hamburg Leuchtfeuer
- 发布日期： 2008-04-01
- 行业领域： 认证机构 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 德语
- 媒介平台： 网络
- 获得奖项：
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