Jameson Black Barrel Irish whiskey, known for its rich, smooth taste and expertly aged, select batch blends, is set to elevate holiday celebrations this season. As part of the *Must be a Jameson* global campaign, the brand has brought on Golden Globe–winning actor Aaron Taylor-Johnson to showcase the unique appeal of Jameson Black Barrel. In the new hero spot directed by Yorgos Lanthimos, Taylor-Johnson takes viewers on a journey through the mystique and meticulous craftsmanship behind Jameson Black Barrel—though the distillery itself maintains a bit of mystery, adding to its allure. “When I visited Jameson’s distillery in Cork, Ireland, I was struck by the collective passion and skill,” says Taylor-Johnson. “From the Master Cooper to the Master Blender, every element reflects a dedication to the craft. Collaborating with Lanthimos on this campaign was exhilarating and allowed us to celebrate Jameson Black Barrel’s legacy with pride.” As the official whiskey partner of ComplexCon in Las Vegas on November 16-17, Jameson will provide tastemakers an immersive experience with Black Barrel, bringing its celebrated flavour to life for an influential audience. The brand’s holiday campaign investment, its largest to date, emphasises how Jameson Black Barrel has become the ultimate choice for holiday toasts, evidenced by December’s peak searches for “Jameson.” Vice President of Marketing for Jameson Irish Whiskey, Johan Radojewski, explains, “With Jameson Black Barrel, we aim to inspire connection and curiosity among whiskey lovers globally. Amid holiday festivities, we want Black Barrel to remind people to celebrate their friends and family with openness and light-heartedness.” Chairman and CEO of Irish Distillers, Nodjame Fouad, adds, “This campaign and refreshed bottle design reinforce our commitment to elevating Jameson Black Barrel within the super-premium whiskey category.” Retailing at $37.99, Jameson Black Barrel combines a medley of distillates, cask types, and ages for a premium taste. The campaign *The Greatest Story Almost Told*, created with Ogilvy, will air across TV, audio, social, OOH, and streaming platforms in the U.S. and internationally. For more information and to find bottles near you, visit [JamesonWhiskey.com](https://jamesonwhiskey.com) or follow @Jameson_US.