本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
阿西耶
案例简介：詹姆森 (Jameson) 是全球排名第一的豪华烈酒公司保乐力加 (Pernod Ricard) 拥有的全球最大的爱尔兰威士忌，为其高级威士忌-詹姆森精选储备 (Jameson Select Reserve) 发起了一项新的真正的南非运动。在这样一个类别中，成功总是通过一个单一英雄的一维故事来描绘，他们有一个完美的实现目标的旅程，詹姆森精选保护区揭示了成功的不受欢迎但真实的现实，特别是在南非的背景下。Asiye运动是一个集体进步的故事，其基础是成功不是个人追求，而是集体努力。它将叙事从传统的 “我” 转变为真实而令人振奋的 “我们”。“Asiye” 是来自isiZulu的南非口语术语，意思是 “让我们一起走，让我们一起做”，这是一种简单而有力的以行动为导向的表达方式，可以激发进步，但忠实于詹姆森的包容性和集体性信念。该活动的特色是精心挑选的南非一些著名人物的集体，即演员和企业家-Thapelo Mokoena，名人厨师-Nti Ramaboa，酷儿维权人士和羽毛奖联合创始人-Thami Dish，以及Drip Wear创始人兼企业家-Lekau Sehoana。喜剧演员和电台名人，似乎是主要的讲故事的人。TVC竞选活动讲述了他们每个人如何达到公开庆祝的个人成就的故事，但受到许多动荡的经历的积极影响，这些经历是他们旅程的一部分。通过这项运动，詹姆森精选保护区正在为这些志趣相投的个人和集体创造文化空间，他们有共同的激情，可以聚在一起，分享引发炼金术时刻的对话，并相互激励，继续作为一个社区建设和发展，最终扩大圈子，共同突破界限。南非RAPT Creative为詹姆森创作的电影广告，类别为: 酒精饮料。
阿西耶
案例简介：Jameson, the world’s largest selling Irish whiskey owned by Pernod Ricard, the number one luxury spirits company globally, launches a new truly South African campaign for its premium whiskey – Jameson Select Reserve. In a category where success has always been portrayed through a one-dimensional story of a single hero with a perfect journey towards achieving their goals, Jameson Select Reserve uncovers the unpopular yet true realities of success, especially in the South African context. The Asiye campaign is a story of collective progress, grounded in the idea that success isn’t an individual pursuit but rather a collective effort. It shifts the narrative from the conventional ‘me’ to an authentic and uplifting ‘we’. ‘Asiye’ is a colloquial South African term from isiZulu, meaning ‘Let’s go together, let’s do it together’, a simple yet powerful action-orientated expression that inspires progress but stays faithful to the Jameson belief of inclusivity and collectiveness. The campaign features a meticulously selected collective of some of South Africa’s notable personalities namely actor and entrepreneur – Thapelo Mokoena, celebrity chef – Nti Ramaboa, queer rights activist and Feather Awards co-founder – Thami Dish, and Drip Wear founder and entrepreneur – Lekau Sehoana. Comedian and Radio Personality, Thapelo “Tips” Seemise, is the main storyteller. The TVC campaign narrates the stories of how each of them has arrived at what is publicly celebrated as an individual achievement, but has been positively impacted by many tumultuous experiences supported by many others who have formed part of their journey. Through this campaign, Jameson Select Reserve is creating the space in culture for these liked-minded individuals and collectives with shared passions to come together, to share conversations that spark moments of alchemy and inspire each other to continue to build and grow as a community, ultimately widening the circle and pushing boundaries together. Film advertisement created by RAPT Creative, South Africa for Jameson, within the category: Alcoholic Drinks.
Asiye
案例简介：詹姆森 (Jameson) 是全球排名第一的豪华烈酒公司保乐力加 (Pernod Ricard) 拥有的全球最大的爱尔兰威士忌，为其高级威士忌-詹姆森精选储备 (Jameson Select Reserve) 发起了一项新的真正的南非运动。在这样一个类别中，成功总是通过一个单一英雄的一维故事来描绘，他们有一个完美的实现目标的旅程，詹姆森精选保护区揭示了成功的不受欢迎但真实的现实，特别是在南非的背景下。Asiye运动是一个集体进步的故事，其基础是成功不是个人追求，而是集体努力。它将叙事从传统的 “我” 转变为真实而令人振奋的 “我们”。“Asiye” 是来自isiZulu的南非口语术语，意思是 “让我们一起走，让我们一起做”，这是一种简单而有力的以行动为导向的表达方式，可以激发进步，但忠实于詹姆森的包容性和集体性信念。该活动的特色是精心挑选的南非一些著名人物的集体，即演员和企业家-Thapelo Mokoena，名人厨师-Nti Ramaboa，酷儿维权人士和羽毛奖联合创始人-Thami Dish，以及Drip Wear创始人兼企业家-Lekau Sehoana。喜剧演员和电台名人，似乎是主要的讲故事的人。TVC竞选活动讲述了他们每个人如何达到公开庆祝的个人成就的故事，但受到许多动荡的经历的积极影响，这些经历是他们旅程的一部分。通过这项运动，詹姆森精选保护区正在为这些志趣相投的个人和集体创造文化空间，他们有共同的激情，可以聚在一起，分享引发炼金术时刻的对话，并相互激励，继续作为一个社区建设和发展，最终扩大圈子，共同突破界限。南非RAPT Creative为詹姆森创作的电影广告，类别为: 酒精饮料。
Asiye
案例简介：Jameson, the world’s largest selling Irish whiskey owned by Pernod Ricard, the number one luxury spirits company globally, launches a new truly South African campaign for its premium whiskey – Jameson Select Reserve. In a category where success has always been portrayed through a one-dimensional story of a single hero with a perfect journey towards achieving their goals, Jameson Select Reserve uncovers the unpopular yet true realities of success, especially in the South African context. The Asiye campaign is a story of collective progress, grounded in the idea that success isn’t an individual pursuit but rather a collective effort. It shifts the narrative from the conventional ‘me’ to an authentic and uplifting ‘we’. ‘Asiye’ is a colloquial South African term from isiZulu, meaning ‘Let’s go together, let’s do it together’, a simple yet powerful action-orientated expression that inspires progress but stays faithful to the Jameson belief of inclusivity and collectiveness. The campaign features a meticulously selected collective of some of South Africa’s notable personalities namely actor and entrepreneur – Thapelo Mokoena, celebrity chef – Nti Ramaboa, queer rights activist and Feather Awards co-founder – Thami Dish, and Drip Wear founder and entrepreneur – Lekau Sehoana. Comedian and Radio Personality, Thapelo “Tips” Seemise, is the main storyteller. The TVC campaign narrates the stories of how each of them has arrived at what is publicly celebrated as an individual achievement, but has been positively impacted by many tumultuous experiences supported by many others who have formed part of their journey. Through this campaign, Jameson Select Reserve is creating the space in culture for these liked-minded individuals and collectives with shared passions to come together, to share conversations that spark moments of alchemy and inspire each other to continue to build and grow as a community, ultimately widening the circle and pushing boundaries together. Film advertisement created by RAPT Creative, South Africa for Jameson, within the category: Alcoholic Drinks.
阿西耶
暂无简介
Asiye
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
