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        Color Rush _Dylan短视频广告营销案例

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        彩色拉什 _ 迪伦

        案例简介：在三个强大的运动中，NFL 球队穿着漂亮的鞋子 美国橄榄球联盟与领先的工作室尼斯鞋公司合作，在 2017 赛季期间开展了三个活动来促进联盟及其球员的慈善努力: 颜色争抢, 向服务致敬，这是一个至关重要的收获。美国橄榄球联盟的广告、内容营销总监萨姆 · 霍华德找到了漂亮的鞋子创意编辑达娜 · 博尔，他与他合作了 2016 年的 “我的事业” “我的夹板” 活动，以及许多其他活动。加入 Bol 的还有色彩学家萨尔 · 马尔菲塔诺和吉恩 · 柯利; 整理艺术家杰森 · 法伯和罗斯 · 比格斯比; 高级制片人丽贝卡 · 米切尔, 他们让整个团队组织起来，按时完成三个活动和近 50 个地点。在此查看选择媒体: https://vimeo.com/album/4885356 颜色拉什运动促进了联盟的倡议，其中 100% 的特别版球衣收益捐赠给全国青年项目。每个景点都有一件不同的队服，由一名受益于该项目的年轻球迷穿，展示了他们独特的个性和足球对他们生活的积极影响。 Bol 说: “我最喜欢这些地方的是，这些孩子知道他们正在被拍摄，但是他们的精神和快乐是如此真实。”。“导演格兰杰 · 大卫拍摄了迷人、自然的表演，帮助观众体验这些努力的积极影响。" 向服务致敬，展示玩家对纪念退伍军人、现役军人及其家人的奉献。道格 · 鲍德温、克里斯 · 朗、马尔科姆 · 詹金斯和德兰尼 · 沃克谈到了服役人员对他们生活的影响，这些影响与士兵参加游戏仪式的图像交织在一起。最后，一个与美国癌症协会合作产生的关键问题是关注年度筛查的重要性，并将联盟的癌症意识倡议扩展到乳腺癌之外。 由于工作室强大的基础设施，艺术家们能够在彼此之间无缝地来回传递作品，这在处理大规模的活动中很有价值,以及当需要调整卡罗莱纳黑豹运动衫的颜色从黑色到卡罗莱纳蓝的颜色高峰点之一。Nice shoes 'Bigsby 领导了一组火焰艺术家，他们旋转镜头并给球衣上色, 在单个艺术家身上打破球衣的部分，以确保颜色和阴影像在原始镜头中一样漂亮。 博尔很欣赏霍华德和美国国家橄榄球联盟对他的信任，以及帮助为联盟塑造三个不同故事的机会。 “对萨姆来说，这是一次如此合作的经历。我们重视彼此的创造力，”Bol 总结道。“我很荣幸他让我们在这些运动中与 NFL 合作，展示了联盟是如何回报的。成为讲述这个故事的一部分是很棒的。"

        彩色拉什 _ 迪伦

        案例简介：The NFL Teams With Nice Shoes Across Three Powerful Campaigns The NFL teamed with leading studio Nice Shoes to carry out end-to-end post production across three campaigns promoting charitable efforts by the league and its players during the 2017 season: Color Rush, Salute to Service, and A Crucial Catch. The NFL’s Director of Advertising, Content Marketing Sam Howard sought out Nice Shoes creative editor Dana Bol, with whom he had collaborated on 2016’s My Cause My Cleats campaign, as well as many others. Bol was joined by colorists Sal Malfitano and Gene Curley; finishing artists Jason Farber and Russ Bigsby; and senior producer Rebecca Mitchell, who kept the whole team organized and on-schedule as they delivered three campaigns and nearly fifty spots. View select media here: https://vimeo.com/album/4885356 The Color Rush campaign promoted the league’s initiative in which 100% of the proceeds from special edition jerseys are donated to youth programs nationwide. Each spot features a different team jersey worn by a young fan benefiting from the program, showcasing their unique personality and the positive impact football has on their lives. “What I love about these spots more than anything, is that these kids know they’re being filmed, but their spirit and joy is so authentic,” said Bol. “The director, Grainger David, captured charming, natural performances that help the audience experience the overwhelmingly positive impact from these efforts.” Salute to Service, showcases players’ dedication to honoring veterans, active service members, and their families. Doug Baldwin, Chris Long, Malcolm Jenkins and Delanie Walker spoke about the impact that service members have had on their lives, intercut with imagery of soldiers taking part in game ceremonies. Finally, A Crucial Catch, produced in partnership with the American Cancer Society, is focused on the importance of annual screenings, and expands the league’s cancer awareness initiative beyond breast cancer. The artists were able to seamlessly pass work back and forth between each other, thanks to the studio’s robust infrastructure, which was valuable in working with the massive scope of the campaigns, as well as when the need arose to adjust the color of a Carolina Panthers jersey from black to Carolina blue in one of the Color Rush spots. Nice Shoes’ Bigsby led a team of Flame artists who rotoscoped and color corrected the jersey, breaking out sections of the jersey across individual artists to ensure that the colors and shadows came across as beautifully as they did in the original footage. Bol appreciated the trust placed in Nice Shoes by Howard and the NFL as well as the opportunity to help shape three distinct stories for the league. “With Sam, it’s such a collaborative experience. We value each other’s creativity,” concluded Bol. “I’m honored that he brought us on to work with the NFL on these campaigns that illustrate how the league gives back. It’s great to be a part of telling that story.”

        Color Rush _Dylan

        案例简介：在三个强大的运动中，NFL 球队穿着漂亮的鞋子 美国橄榄球联盟与领先的工作室尼斯鞋公司合作，在 2017 赛季期间开展了三个活动来促进联盟及其球员的慈善努力: 颜色争抢, 向服务致敬，这是一个至关重要的收获。美国橄榄球联盟的广告、内容营销总监萨姆 · 霍华德找到了漂亮的鞋子创意编辑达娜 · 博尔，他与他合作了 2016 年的 “我的事业” “我的夹板” 活动，以及许多其他活动。加入 Bol 的还有色彩学家萨尔 · 马尔菲塔诺和吉恩 · 柯利; 整理艺术家杰森 · 法伯和罗斯 · 比格斯比; 高级制片人丽贝卡 · 米切尔, 他们让整个团队组织起来，按时完成三个活动和近 50 个地点。在此查看选择媒体: https://vimeo.com/album/4885356 颜色拉什运动促进了联盟的倡议，其中 100% 的特别版球衣收益捐赠给全国青年项目。每个景点都有一件不同的队服，由一名受益于该项目的年轻球迷穿，展示了他们独特的个性和足球对他们生活的积极影响。 Bol 说: “我最喜欢这些地方的是，这些孩子知道他们正在被拍摄，但是他们的精神和快乐是如此真实。”。“导演格兰杰 · 大卫拍摄了迷人、自然的表演，帮助观众体验这些努力的积极影响。" 向服务致敬，展示玩家对纪念退伍军人、现役军人及其家人的奉献。道格 · 鲍德温、克里斯 · 朗、马尔科姆 · 詹金斯和德兰尼 · 沃克谈到了服役人员对他们生活的影响，这些影响与士兵参加游戏仪式的图像交织在一起。最后，一个与美国癌症协会合作产生的关键问题是关注年度筛查的重要性，并将联盟的癌症意识倡议扩展到乳腺癌之外。 由于工作室强大的基础设施，艺术家们能够在彼此之间无缝地来回传递作品，这在处理大规模的活动中很有价值,以及当需要调整卡罗莱纳黑豹运动衫的颜色从黑色到卡罗莱纳蓝的颜色高峰点之一。Nice shoes 'Bigsby 领导了一组火焰艺术家，他们旋转镜头并给球衣上色, 在单个艺术家身上打破球衣的部分，以确保颜色和阴影像在原始镜头中一样漂亮。 博尔很欣赏霍华德和美国国家橄榄球联盟对他的信任，以及帮助为联盟塑造三个不同故事的机会。 “对萨姆来说，这是一次如此合作的经历。我们重视彼此的创造力，”Bol 总结道。“我很荣幸他让我们在这些运动中与 NFL 合作，展示了联盟是如何回报的。成为讲述这个故事的一部分是很棒的。"

        Color Rush _Dylan

        案例简介：The NFL Teams With Nice Shoes Across Three Powerful Campaigns The NFL teamed with leading studio Nice Shoes to carry out end-to-end post production across three campaigns promoting charitable efforts by the league and its players during the 2017 season: Color Rush, Salute to Service, and A Crucial Catch. The NFL’s Director of Advertising, Content Marketing Sam Howard sought out Nice Shoes creative editor Dana Bol, with whom he had collaborated on 2016’s My Cause My Cleats campaign, as well as many others. Bol was joined by colorists Sal Malfitano and Gene Curley; finishing artists Jason Farber and Russ Bigsby; and senior producer Rebecca Mitchell, who kept the whole team organized and on-schedule as they delivered three campaigns and nearly fifty spots. View select media here: https://vimeo.com/album/4885356 The Color Rush campaign promoted the league’s initiative in which 100% of the proceeds from special edition jerseys are donated to youth programs nationwide. Each spot features a different team jersey worn by a young fan benefiting from the program, showcasing their unique personality and the positive impact football has on their lives. “What I love about these spots more than anything, is that these kids know they’re being filmed, but their spirit and joy is so authentic,” said Bol. “The director, Grainger David, captured charming, natural performances that help the audience experience the overwhelmingly positive impact from these efforts.” Salute to Service, showcases players’ dedication to honoring veterans, active service members, and their families. Doug Baldwin, Chris Long, Malcolm Jenkins and Delanie Walker spoke about the impact that service members have had on their lives, intercut with imagery of soldiers taking part in game ceremonies. Finally, A Crucial Catch, produced in partnership with the American Cancer Society, is focused on the importance of annual screenings, and expands the league’s cancer awareness initiative beyond breast cancer. The artists were able to seamlessly pass work back and forth between each other, thanks to the studio’s robust infrastructure, which was valuable in working with the massive scope of the campaigns, as well as when the need arose to adjust the color of a Carolina Panthers jersey from black to Carolina blue in one of the Color Rush spots. Nice Shoes’ Bigsby led a team of Flame artists who rotoscoped and color corrected the jersey, breaking out sections of the jersey across individual artists to ensure that the colors and shadows came across as beautifully as they did in the original footage. Bol appreciated the trust placed in Nice Shoes by Howard and the NFL as well as the opportunity to help shape three distinct stories for the league. “With Sam, it’s such a collaborative experience. We value each other’s creativity,” concluded Bol. “I’m honored that he brought us on to work with the NFL on these campaigns that illustrate how the league gives back. It’s great to be a part of telling that story.”

        彩色拉什 _ 迪伦

        暂无简介

        Color Rush _Dylan

        暂无简介

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