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监狱
案例简介：EntrySummary 自由啤酒厂自 1995年以来一直存在。他们总是生产出很棒的啤酒，但是他们的品牌故事一直不一致。为了帮助他们在竞争激烈的市场中脱颖而出，我们需要一个能反映产品质量的优质品牌。将艺术品作为礼物，它让我们开始与税吏进行新的积极对话，为我们的发布提供免费宣传，并增加分销。我们与艺术家托马斯 · 丹托尼合作，创造了一系列视觉效果，以一种微妙、机智的方式给生活带来自由的感觉。处决简单而复杂，反映了新的品牌外观、色调和行为。利用酒吧艺术品的遗产，赋予文化牵引和阴谋。这也是通过创作艺术作品和酒吧自愿展示的当代媒体。 简要解释
监狱
案例简介：EntrySummary Freedom Brewery has been around since 1995. They’ve always produced fantastic beer but their brand story has been inconsistent. To help them cut-through in a competitive market, we needed a premium brand that reflected the quality of the product.We wanted to create artwork people would value and display in their own right. Using the artwork as a gift, it allowed us to start new and positive conversations with publicans to get free publicity for our launch and increase distribution.We teamed up with artist Thomas Danthony, to create a series of visuals bringing to life the feeling of Freedom in a subtle, witty way. The executions are simple and sophisticated, reflecting the new brand look, tone and behavior.Tapping into the heritage of pub artwork, giving cultural traction and intrigue. It was also a contemporary take on earned media by creating artwork bars and pubs have exhibited willingly. BriefExplanation
Prison
案例简介：EntrySummary 自由啤酒厂自 1995年以来一直存在。他们总是生产出很棒的啤酒，但是他们的品牌故事一直不一致。为了帮助他们在竞争激烈的市场中脱颖而出，我们需要一个能反映产品质量的优质品牌。将艺术品作为礼物，它让我们开始与税吏进行新的积极对话，为我们的发布提供免费宣传，并增加分销。我们与艺术家托马斯 · 丹托尼合作，创造了一系列视觉效果，以一种微妙、机智的方式给生活带来自由的感觉。处决简单而复杂，反映了新的品牌外观、色调和行为。利用酒吧艺术品的遗产，赋予文化牵引和阴谋。这也是通过创作艺术作品和酒吧自愿展示的当代媒体。 简要解释
Prison
案例简介：EntrySummary Freedom Brewery has been around since 1995. They’ve always produced fantastic beer but their brand story has been inconsistent. To help them cut-through in a competitive market, we needed a premium brand that reflected the quality of the product.We wanted to create artwork people would value and display in their own right. Using the artwork as a gift, it allowed us to start new and positive conversations with publicans to get free publicity for our launch and increase distribution.We teamed up with artist Thomas Danthony, to create a series of visuals bringing to life the feeling of Freedom in a subtle, witty way. The executions are simple and sophisticated, reflecting the new brand look, tone and behavior.Tapping into the heritage of pub artwork, giving cultural traction and intrigue. It was also a contemporary take on earned media by creating artwork bars and pubs have exhibited willingly. BriefExplanation
监狱
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Prison
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基本信息
- 广告战役： #Freedom Brewery-户外-4744#
- 广告品牌： Freedom Brewery
- 发布日期： 2000
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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