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案例简介：EntrySummary 自由啤酒厂自 1995年以来一直存在。他们总是生产出很棒的啤酒，但是他们的品牌故事一直不一致。为了帮助他们在竞争激烈的市场中脱颖而出，我们需要一个能反映产品质量的优质品牌。这一类别主要基于 “laddy” 文化，因此我们通过创建一场有智慧的运动来颠覆这一趋势，目标是更有洞察力的饮酒者。我们创造了人们会珍视和展示自己的艺术品。将艺术品作为礼物，让我们开始与税吏进行积极的对话，为我们的发布会获得免费宣传，但我们也在 DOOH 展示了创意，将我们的影响力扩大到非酒吧和酒吧空间。与艺术家托马斯 · 丹托尼合作，创造了一系列视觉效果，以一种微妙、机智的方式给生活带来自由的感觉。处决简单而复杂，反映了新的品牌外观、语气和行为。 简要解释
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案例简介：EntrySummary Freedom Brewery has been around since 1995. They’ve always produced fantastic beer but their brand story has been inconsistent. To help them cut-through in a competitive market, we needed a premium brand that reflected the quality of the product.The category is predominantly based on ‘laddy’ culture, so we subverted the trend by creating a campaign with intelligence, targeting more discerning drinkers. We created artwork people would value and display in their own right. Using the artwork as a gift allowed us to start positive conversations with publicans to get free publicity for our launch but we also showcased the creative in DOOH to expand our reach into non-pub and bar spaces. Teaming up with artist Thomas Danthony, to create a series of visuals bringing to life the feeling of Freedom in a subtle, witty way. The executions are simple and sophisticated, reflecting the new brand look, tone and behavior. BriefExplanation
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案例简介：EntrySummary 自由啤酒厂自 1995年以来一直存在。他们总是生产出很棒的啤酒，但是他们的品牌故事一直不一致。为了帮助他们在竞争激烈的市场中脱颖而出，我们需要一个能反映产品质量的优质品牌。这一类别主要基于 “laddy” 文化，因此我们通过创建一场有智慧的运动来颠覆这一趋势，目标是更有洞察力的饮酒者。我们创造了人们会珍视和展示自己的艺术品。将艺术品作为礼物，让我们开始与税吏进行积极的对话，为我们的发布会获得免费宣传，但我们也在 DOOH 展示了创意，将我们的影响力扩大到非酒吧和酒吧空间。与艺术家托马斯 · 丹托尼合作，创造了一系列视觉效果，以一种微妙、机智的方式给生活带来自由的感觉。处决简单而复杂，反映了新的品牌外观、语气和行为。 简要解释
Clouds
案例简介：EntrySummary Freedom Brewery has been around since 1995. They’ve always produced fantastic beer but their brand story has been inconsistent. To help them cut-through in a competitive market, we needed a premium brand that reflected the quality of the product.The category is predominantly based on ‘laddy’ culture, so we subverted the trend by creating a campaign with intelligence, targeting more discerning drinkers. We created artwork people would value and display in their own right. Using the artwork as a gift allowed us to start positive conversations with publicans to get free publicity for our launch but we also showcased the creative in DOOH to expand our reach into non-pub and bar spaces. Teaming up with artist Thomas Danthony, to create a series of visuals bringing to life the feeling of Freedom in a subtle, witty way. The executions are simple and sophisticated, reflecting the new brand look, tone and behavior. BriefExplanation
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基本信息
- 广告战役： #Freedom Brewery-户外-4744#
- 广告品牌： Freedom Brewery
- 发布日期： 2000
- 行业领域： 烟酒/送礼 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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