According to the CDC, every day in the US, eight children are unintentionally killed or injured by a gun. Often, that gun is found loaded and unsecured in the home – making these preventable tragedies.In response to this ongoing crisis, a coalition led by the Brady Center to Prevent Gun Violence unveiled ‘End Family Fire,’ a public education campaign focused on preventing these gun-related tragedies that occur because of improperly stored weapons. The campaign was produced in partnership with the Ad Council and Droga5, and the public service ads will be distributed to media outlets nationwide.More than 4.6 million children live in homes with unlocked and loaded guns, and three in four know where the guns are stored in their home. The term ‘Family Fire’ was developed for this campaign and refers to a shooting involving an improperly stored or misused gun found in the home that results in death or injury. Incidents may include unintentional shootings, suicides and other gun-related tragedies.The new public service ads depict the ways in which an unsecured gun endangers, rather than protects, a family. A feature video highlights a conversation between a father and his inquisitive young son. The son, after watching TV, asks his father if “we have a gun.” The father, cautiously, says that yes, he does, to protect the family. As the child’s line of questioning continues, we see the father getting more uncomfortable as his son mentions that he knows where the gun is kept, and that he knows it’s not being stored properly, and that one day, when the father isn’t home, he might get his hands on the gun to protect his mother, or he might be bullied and “decide it’s too much for me.”The haunting barrage of questions prompts the father to realize the dangers his unsecured gun poses. The film concludes by driving viewers to EndFamilyFire.org, a digital experience that encourages families to reconsider their relationship with and behavior around guns in the home.CreditsClient: The Brady CampaignAgency: Droga5 NYCreative Chairman: David DrogaCEO: Sarah ThompsonChief Creative Officer: Neil HeymannChief Creative Officer: Ted RoyerCreative Partner: Duncan MarshallCreative Director: Ash TavassoliCreative Director: Jake ShawCopywriter: Frank GarciaArt Director: Giulia MagaldiGroup Design Director: Rich GrecoJr. Designer: Andrew DiemerDirector of Film Production: Jesse BrihnProducer, Film: Zack GrantProducer, Film: Nathan PardeeCo-Director of Interactive Production: Tasha CroninCo-Director of Interactive Production: Justin DurazzoSenior Producer, Interactive: Andrew PuzzuoliAssociate Producer, Interactive: Colin NeffDirector of Art Production: Cliff LewisSenior Producer, Print: Alyssa DolmanAssociate Producer, Art: Elena BaxterSenior Business Affairs Manager: Whitney VoseLegal: Zachary WernerRetoucher: John ClendenenGraphics Studio Manager: Virginia VargasCo-Head of Strategy: Colm MurphyStrategist: Matt ForsterStrategist: Midori SwaimCommunications Strategist: Hillary FinkExecutive Group Account Director: Agnes FischerGroup Account Director: Chris BurgessAccount Director: Alli RayAccount Manager: Jake StopperAssociate Account Manager: Ashley DiddellProject Manager: Rachel MuradProject Manager: Kaki WhiteClient: BradyCo-President: Kristin BrownVice President, Programs: Kyleanne HunterAssistant Director, Partnerships: Bettina LanyiConsultant: Priscilla NatkinsProduction Company ‘Justin Film’: Here Be DragonsDirector: Jim CummingsDOP: Alex DisenhofExecutive Producer: David RichardsExecutive Producer: Kamila PropokProducer: Natalie MetzgerProduction Company, Website Film: Residency ContentDirector: Drew BourdetDOP: Dustin LaneExecutive Producer: Gaetan RousseauProducer: John MorrowEditorial: Final CutEditor: Jim HeltonAssistant Editor: Dan BerkExecutive Producer: Sarah RoebuckHead of Production: Penny EnsleyPost Production: Method StudiosExecutive Producer: Angela LupoSenior Producer: Graham DunglinsonProduction Coordinator: Kate FitzpatrickFlame Artist, VFX Lead: Tom McCulloughPost Production, Website Film: Hero StudiosColor Correct Company: 3Colorist: Tim MasickSenior Producer: Kevin BrehenyMusic: Future PerfectComposer, Sound Designer: Victor MagroMusic Producer: Maxwell GoslingAudio: Heard CityMixer: Evan MangiameleExecutive Producer: Sasha AwnAudio, Website Film: duotone audio postSound Designer, Mixer: Andy GreenExecutive Producer: Greg TiefenbrunInteractive Production Company: Superhero CheesecakeCreative Director: Peter CoolenDirector of Technology: Rian VerhagenExecutive Producer: Niels Van EschPhotographer: Paul McGeiver