本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
广告委员会: 抓住Droga5的尴尬
案例简介:
广告委员会: 抓住Droga5的尴尬
案例简介:
Ad Council: Seize the Awkward by Droga5
案例简介:
Ad Council: Seize the Awkward by Droga5
案例简介:
广告委员会: 抓住Droga5的尴尬
暂无简介
Ad Council: Seize the Awkward by Droga5
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Coinciding with Mental Health Awareness Month, the Ad Council has approached the issue of youth suicide, in a bid to help those who might be struggling during lockdown. The ‘Whatever Gets You Talking’ campaign is in response to a recent Ad Council study that found young people have reported feeling more negative emotions related to Covid-19, compared to older adults. The second leading cause of death among young people, it is estimated that for every youth suicide, there are 100-200 attempts. This issue is only getting worse as young people feel trapped during the pandemic. With most mental illness, while sharing issues feelings with others may feel difficult, it can be the first step to recovery. To help people open up, ‘Whatever Gets You Talking’ shows the various ways young people can start and continue conversations about mental health with their friends - whether that be GIF, emoji, call or text.Directed by Kristian Mercado Figueroa, the film sees the rapper Akinyemi guide viewers through different ways they can reach out and start conversations with their friends. In the ad, conversation starters are brought to life, with digital stars Addison Rae, Avery Cyrus, Bryce Xavier, James Henry, The McFarlands, Meghan Trainor, Molly Burke, mxmtoon and brothers Zach Valentine and Pat Ramirez making cameo appearances.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息