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无力女王
案例简介：在这个巧妙的类比中，马欣德拉和马欣德拉用一个警告挑战玩家下棋: 棋盘上最强大的棋子女王是不动的。# PowerlessQueen 挑战赛在社交媒体和国际象棋爱好者中得到推广，冠军和大师赛接受了挑战，并在证明印度皇后女孩的观点的同时失败了需要教育，否则他们也会失去力量。他们被邀请分享他们的经验并为这项事业捐款，从而赋予一个小女孩教育能力。 mahindra 和 Mahindra 通过一个聪明的挑战来传达女性赋权的信息: 在你不能移动女王 (棋盘上最有力的部分) 的情况下，用一个警告赢得一场国际象棋比赛。棋迷、冠军和大师接受了 # PowerlessQueen 挑战赛并输了。外卖？今天，印度女王并不强大，因为 3 个女孩中有 2 个不允许完成高中学业。让我们把她们的力量还给她们。
无力女王
案例简介：In this clever analogy, Mahindra and Mahindra challenges players to a game of chess with one caveat: the queen, the most powerful piece on the board, is immobile. The #PowerlessQueen challenge was promoted across social media and chess fans, champions and grand masters took on the challenge and lost ౼ proving the point that girls, the queens of India, need education or they too will lose their power. They were invited to share their experience and donate to the cause, thus empowering a little girl with education.Mahindra and Mahindra drives home its message of female empowerment with a clever challenge: win a game of chess with one caveat ౼ you can’t move the queen (the most powerful piece on the board). Chess fans, champions and grand masters took on the #PowerlessQueen challenge and lost. The takeaway? Today, the queens of India are not powerful because 2 out of 3 girls are not allowed to complete high school. Let’s give these girls back their power.
Powerlessqueen
案例简介：在这个巧妙的类比中，马欣德拉和马欣德拉用一个警告挑战玩家下棋: 棋盘上最强大的棋子女王是不动的。# PowerlessQueen 挑战赛在社交媒体和国际象棋爱好者中得到推广，冠军和大师赛接受了挑战，并在证明印度皇后女孩的观点的同时失败了需要教育，否则他们也会失去力量。他们被邀请分享他们的经验并为这项事业捐款，从而赋予一个小女孩教育能力。 mahindra 和 Mahindra 通过一个聪明的挑战来传达女性赋权的信息: 在你不能移动女王 (棋盘上最有力的部分) 的情况下，用一个警告赢得一场国际象棋比赛。棋迷、冠军和大师接受了 # PowerlessQueen 挑战赛并输了。外卖？今天，印度女王并不强大，因为 3 个女孩中有 2 个不允许完成高中学业。让我们把她们的力量还给她们。
Powerlessqueen
案例简介：In this clever analogy, Mahindra and Mahindra challenges players to a game of chess with one caveat: the queen, the most powerful piece on the board, is immobile. The #PowerlessQueen challenge was promoted across social media and chess fans, champions and grand masters took on the challenge and lost ౼ proving the point that girls, the queens of India, need education or they too will lose their power. They were invited to share their experience and donate to the cause, thus empowering a little girl with education.Mahindra and Mahindra drives home its message of female empowerment with a clever challenge: win a game of chess with one caveat ౼ you can’t move the queen (the most powerful piece on the board). Chess fans, champions and grand masters took on the #PowerlessQueen challenge and lost. The takeaway? Today, the queens of India are not powerful because 2 out of 3 girls are not allowed to complete high school. Let’s give these girls back their power.
无力女王
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Powerlessqueen
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基本信息
- 广告战役： ##PowerlessQueen#
- 广告品牌： Mahindra and Mahindra
- 发布日期： 2016-01-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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