Skateboarding in Oakland|短视频|广告营销案例【ADGuider广告指南】

滑板在奥克兰

案例简介：Cut + Run 的编辑 Sean Stender 合作制作了一个 Levi's®春夏 2015 “奥克兰滑板” 活动。该项目捕捉到了砂轮、刮板和居住在西奥克兰 De Fremery 公园又名城镇公园的几乎无所畏惧的年轻骑手的无限喜悦。高中教师和社区活动家基思 “K-Dub” 威廉姆斯接近李维斯®滑板来帮助实现他在西奥克兰社区永久滑板公园的梦想。由 Levi's 支持的社区努力®让这个希望成为现实。Imprint Projects 以 Levi's 、 Sonos 和许多其他客户的文化驱动项目而闻名，它与导演瑞安 · 赖肯菲尔德合作强调了这一努力。Reichenfeld，一名前职业滑冰运动员，Imprint Projects 创意总监大卫 · 克莱默，并没有仅仅关注这次翻新背后的努力, 开始了一个吸引和照亮当地孩子的过程，他们的生活同时被滑板公园及其社区扎根和提升。在几个月的时间里，陪同一些滑板运动员去公园和奥克兰周围, 他们赢得了信任，并坦率地描绘了原始的体育天赋和战胜经常陷入困境的绝对决心。在拍摄期间，团队合作进行编辑，并讨论了下一次拍摄所需的任何场景和镜头。他们密切合作，花时间制作故事，最终将被塑造成一部 10 分钟的电影。几乎所有的东西都是 MOS 拍摄的，记录了令人震惊的坦率的采访，这些采访覆盖了梦幻般的阳光浸透的视觉效果。这种并列是私人生活和公共释放的鲜明对比。斯坦德还编辑了 60 和 15 秒的景点，音乐是叙事的驱动力，行动是最高的。见: 60 这里: http://wdrv.it/1GhNDWW 斯坦德解释说: “在这么长时间内工作是令人惊讶的，最初也是令人生畏的。”。“瑞安的创造性愿景非常具体; 但他也明白，对话和行动将提供前进的方向。很荣幸能与瑞安和该机构一起参与故事的塑造。"

滑板在奥克兰

案例简介：Cut+Run’s editor Sean Stender collaborated on a Levi’s® Spring/Summer 2015 “Skateboarding in Oakland” campaign. The project captures the boundless joy of grinding wheels, scraping boards and the near fearless young riders that inhabit West Oakland’s De Fremery Park aka Town Park. High school teacher and community activist Keith “K-Dub” Williams approached Levi’s® Skateboarding to help realize his dream of a permanent skate park in his West Oakland neighborhood. A community effort supported by Levi’s® made this hope a reality. Imprint Projects, known for culture-driven projects for Levi’s, Sonos and many other clients, collaborated with director Ryan Reichenfeld to highlight this endeavor. Instead of only turning the lens on the effort behind this renovation, Reichenfeld, a former pro skater, and Imprint Projects Creative Director, David Kramer, embarked on a process to engage and illuminate the local kids whose lives are simultaneously grounded and elevated by the skate park and its community. Accompanying a number of skateboarders to the park and around Oakland over the course of several months, they earned the trust and captured a candid portrait of raw sporting talent and the sheer determination to triumph over often embattled circumstances. In between filming sessions, the team collaborated on the edit, and discussed any needed scenes and footage for the next shoot. They worked closely, and spent time crafting the story, which would ultimately be shaped into a 10-minute film. Nearly everything was shot MOS, with recorded interviews of staggering candor which where layered over dreamy, sun soaked visuals. The juxtaposition is a striking contrast of private lives and public release. Stender also edited 60 and 15-second spots, where music is a driving narrative force and action is supreme. See the :60 here: http://wdrv.it/1GhNDWW “It was amazing, and initially daunting, to work over such a long period of time,” explains Stender. “Ryan’s creative vision was very specific; but he also understood that the conversations and actions would provide direction along the way. It was an honor to be involved in the story shaping with Ryan and the agency throughout.”