Edible Six Pack Rings|海报/平面|广告营销案例【ADGuider广告指南】

可食用六包戒指

案例简介：执行可食用的六包戒指是由酿造过程中的小麦和大麦残留物制成的，这种设计不仅减少了浪费，还重复使用了它。该材料 100% 可生物降解和堆肥，最重要的是对动物无害。我们需要确保产品能够忍受六包的典型处理，这就是为什么我们要进行几次强度、水和阻力测试，验证第一批产品, 与它的塑料敌人不相上下。概要美国人在 2015年喝了 63亿加仑啤酒。随着工艺啤酒厂继续增长，其中 50% 的销量越来越多地以罐出售，并选择罐头而不是瓶子。啤酒罐与塑料六个包装的戒指结合在一起。多年来首选的包装设计解决方案。它重量轻，耐磨损，易于携带，为啤酒行业提供了多年的解决方案。然而，大多数这些塑料六件套环最终进入我们的海洋，对野生动物构成严重威胁，因为潜在的纠缠甚至更糟, 动物吃塑料，当消化系统堵塞时死于饥饿。据绿色和平组织称，今天 80% 的海龟和 70% 的海鸟正在摄入塑料。这意味着每年有 1,000,000 只海鸟、 100,000 只海洋哺乳动物和海龟死亡。啤酒罐和塑料似乎不会消失。除非设计至少去掉一个。结果通过第一批可食用的六包戒指的推出，我们增加了: 消费者认为当你购买盐水啤酒时，你支持海洋保护计划。消费者愿意为盐水啤酒支付高价。最重要的是，我们实现了我们的愿景，帮助一家小型啤酒厂实质性、真实地引导啤酒和其他包装密集型行业走向更环保、更可持续的发展直接对我们的星球和相关野生动物产生积极影响的商业实践。可食用的六个包装戒指是一个真正的证明，对于今天的品牌来说，要成功，它不再是最好的世界。而是，通过足够勇敢地采取真正的立场来为世界做最好的事情。实施通过使用啤酒酿造过程中的副产品，如大麦和小麦，这种可食用的包装超越了回收利用，实现了零浪费和对野生动物的零伤害。这是啤酒行业有史以来第一次实施 100% 可生物降解、可堆肥和可食用的包装。经过多次设计回合，原材料混合和压力测试的变化, 我们使用了五个 3D 打印机生成的模具来制造我们第一批 500 可食用的六个包装环，就像有害的塑料环一样结实。我们开始制造我们的铝和不锈钢加工模具，每月生产 400,000 个可食用的六个包装环。足够满足当前盐水啤酒厂的需求。我们正在与墨西哥年轻工程师的小型初创公司一起申请专利的材料有可能影响 CPG 和食品饮料行业，并拯救成千上万的海洋生物一个结果。活动描述我们与佛罗里达州的一个小型精酿啤酒品牌咸水啤酒厂一起，决定着手解决这个问题，并为整个啤酒行业发表声明。我们构思、设计、原型和制造可食用的六包戒指。六包包装设计，用材料制成，而不是杀死动物是可食用的。通过使用啤酒酿造过程的副产品，如大麦和小麦，这种包装超越了回收，努力实现零浪费。可食用的六个包装环是啤酒行业有史以来第一个 100% 可生物降解、可堆肥和可食用的包装。我们知道，这只是开始, 我们正在与墨西哥年轻工程师的小型初创公司一起申请专利的材料有可能影响 CPG 和食品饮料行业。结果拯救了成千上万的海洋生物。

可食用六包戒指

案例简介：Execution The Edible six-pack rings are made out of the wheat and barley remnants from the brewing process, this design not only reduces waste, but re-uses it. The material is 100% biodegradable and compostable, and most importantly non harmful to animals. We needed to make sure the product was able to endure the typical handling of a six pack, and that’s why underwent several strength, water and resistance tests, verifying that this first batch of product, was up to par with its plastic enemy. Synopsis Americans drank 6.3 billion gallons of beer in 2015. Fifty percent of that volume is increasingly sold in cans as craft breweries continue to grow and choose can over bottle. Beer cans come together with plastic six-pack rings. The preferred packaging design solution for years. It is lightweight, resistant, easy to carry and provided the beer industry with a solution for years. However, most of these plastic six-pack rings end up in our oceans and pose a serious threat to wildlife for the potential entanglement and even worse, animals eat the plastic and die of hunger as their digestive systems get clogged. According to GreenPeace, 80% of Sea Turtles and 70% of Seabirds are ingesting plastic today. This translates to 1,000,000 seabirds and 100,000 marine mammals and sea turtles dying each year.It seems beer cans and plastic won’t go away. Unless design gets rid of at least one. Outcome Through the launch of the first batch of Edible Six Pack Rings we increased:The perception in consumers minds that when you buy a Saltwater Beer you support Ocean Conservancy Initiatives. Willingness from consumers to pay a premium price for Saltwater Beer.Most important we fulfilled our vision to help a small brewery to substantially and truthfully guide the Beer and other packaging intensive industries to a more environmentally & sustainable business practice that directly has a positive influence in our planet and associated wildlife.Edible Six Pack Rings are a true testament that for brands to be successful today, it is no longer about being the best IN the world. But rather, being the best FOR the world by being courageous enough to take a real stance. Implementation By using byproducts of the beer brewing process such as barley and wheat, this edible packaging goes beyond recycling to achieve zero waste and zero harm to wildlife. These is the first ever 100% biodegradable, compostable and edible packaging implemented in the beer industry. After numerous design rounds, variations in raw material mix and stress tests, we used five 3D printer generated molds to manufacture our first batch of 500 Edible Six Pack Rings just as strong as the harmful plastic rings.We initiated manufacturing of our aluminum and inox steel machined mold to produce 400,000 Edible Six Pack Rings per month. Enough for current Saltwater Brewery demand. The material we are in the process of patenting together with a small startup of young engineers in Mexico has the potential to impact the CPG and Food and Beverage Industries and save hundreds of thousands of marine lives as a result. Campaign Description Together with Saltwater Brewery, a small craft beer brand in Florida, we decided to tackle the issue head on and make a statement for the whole beer industry to follow. We ideated, designed, prototyped and manufactured Edible Six Pack Rings. A six-pack packaging design made with materials that instead of killing animals are edible. By using byproducts of the beer brewing process such as barley and wheat, this packaging goes beyond recycling and strives to achieve zero waste. The Edible Six Pack Rings are the first ever 100% biodegradable, compostable and edible packaging implemented in the beer industry. We know, this is only the beginning, the material we are in the process of patenting together with a small startup of young engineers in Mexico has the potential to impact the CPG and Food and Beverage Industries. Saving hundreds of thousands of marine lives as a result.