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真空包装
案例简介：利奥·伯内特以色列 & 阿兹里利购物中心目前: 'VAC PACK' 欧洲电视网游客的智能包装解决方案 欧洲歌唱大赛是世界上最大的音乐盛会，今年将在阳光明媚的特拉维夫举行，预计将吸引18.000爱好音乐，参加派对和疯狂购物的游客。我们都知道: 度假时去购物是乐趣和体验的一部分。所以我们购物直到下降。 但是几乎出乎意料的是，该收拾行李回家了。突然，我们意识到我们买的所有东西都不适合放在手提箱里 -- 然后，除了再买一个手提箱，我们还尝试了各种策略，比如: “Slam & Sit”-一个动作，你迅速的一个动作，猛击手提箱关闭并跳上它。 “双翼”-包括将行李箱的两侧从每个角落拉上拉链，徒劳地试图使拉链在中间相遇并分配负载。 “寻找-一个朋友” 的方法-基本上包括找到一些愿意的灵魂，把你多余的行李交给你，把你的货物带回家。 绝对的最后手段是 “穿上它” 的策略-基本上意味着把你所有最粗大的衣服都穿在你的身上-唯一的问题是，在你回家之前，你可能会死于高温。 这就是为什么Azrieli购物中心提出了一个出色的解决方案: “真空包装”。 为了纪念欧洲歌唱大赛，以色列最大的购物集团Azrieli购物中心决定为欧洲歌唱大赛的游客提供免费的VAC PACK服务，并制作了特殊的真空袋，可以在整个购物中心的各个地点排空空气。所有游客获得这项服务所需要做的就是出示护照和机票。 Azrieli商场营销和战略副总裁Ran Goren在被问及:“ “我们对在以色列举办欧洲歌唱大赛感到兴奋。Azrieli Malls Group正在努力改善其客户的购物体验，并且在Eurovision方面，我们决定为游客提供特殊的包装服务，以帮助购物体验”。
真空包装
案例简介：Leo Burnett Israel & The Azrieli Malls present: ‘VAC PACK’ The smart packing solution for Eurovision tourists The Eurovision song contest is the biggest musical event in the world and this year it’s taking place in sunny Tel Aviv where it is expected to draw over 18.000 music-loving, party-going and shopping-crazed tourists. We all know it: going shopping when you’re on holidays is part of the fun and the experience. So we shop until we drop. But then almost unexpectedly, comes the time to pack and go home. Suddenly we realize all the stuff we’ve bought just won’t fit in the suitcase – and then, short of buying another suitcase we try all kinds of tactics like: The “Slam & Sit” – a move where you rapidly in one swift motion, slam the suitcase shut and jump on it. The “Double Flank” – which consists of zipping both sides of the suitcase shut from each corner in a futile attempt to make the zippers meet in the middle and distribute the load. The “Find-a Friend” approach – which basically consists of finding a few willing souls to give your excess baggage to and carry your load home. And the absolute last resort the “Layer it On” tactic – which basically means wearing all of your bulkiest clothes on your person – the only problem being that until you get home you’ll probably die of heat. Which is why the Azrieli Malls came up with a brilliant solution: ‘The Vac Pack’. In honour of the Eurovision Song Contest, the Azrieli Malls – Israel’s largest Shopping Group - decided to offer Eurovision tourists a free VAC PACK service and created special vacuum bags that could be drained of air at various points throughout the mall. All tourists had to do to earn the service was present their passport and ticket. Ran Goren, Azrieli Malls VP of Marketing and Strategy said when asked: “ "We are excited about hosting the Eurovision Song Contest in Israel. The Azrieli Malls Group is working to improve the shopping experience for its customers, and towards the Eurovision we have decided to offer tourists a special packaging service to assist the shopping experience”.
VAC PACK
案例简介：利奥·伯内特以色列 & 阿兹里利购物中心目前: 'VAC PACK' 欧洲电视网游客的智能包装解决方案 欧洲歌唱大赛是世界上最大的音乐盛会，今年将在阳光明媚的特拉维夫举行，预计将吸引18.000爱好音乐，参加派对和疯狂购物的游客。我们都知道: 度假时去购物是乐趣和体验的一部分。所以我们购物直到下降。 但是几乎出乎意料的是，该收拾行李回家了。突然，我们意识到我们买的所有东西都不适合放在手提箱里 -- 然后，除了再买一个手提箱，我们还尝试了各种策略，比如: “Slam & Sit”-一个动作，你迅速的一个动作，猛击手提箱关闭并跳上它。 “双翼”-包括将行李箱的两侧从每个角落拉上拉链，徒劳地试图使拉链在中间相遇并分配负载。 “寻找-一个朋友” 的方法-基本上包括找到一些愿意的灵魂，把你多余的行李交给你，把你的货物带回家。 绝对的最后手段是 “穿上它” 的策略-基本上意味着把你所有最粗大的衣服都穿在你的身上-唯一的问题是，在你回家之前，你可能会死于高温。 这就是为什么Azrieli购物中心提出了一个出色的解决方案: “真空包装”。 为了纪念欧洲歌唱大赛，以色列最大的购物集团Azrieli购物中心决定为欧洲歌唱大赛的游客提供免费的VAC PACK服务，并制作了特殊的真空袋，可以在整个购物中心的各个地点排空空气。所有游客获得这项服务所需要做的就是出示护照和机票。 Azrieli商场营销和战略副总裁Ran Goren在被问及:“ “我们对在以色列举办欧洲歌唱大赛感到兴奋。Azrieli Malls Group正在努力改善其客户的购物体验，并且在Eurovision方面，我们决定为游客提供特殊的包装服务，以帮助购物体验”。
VAC PACK
案例简介：Leo Burnett Israel & The Azrieli Malls present: ‘VAC PACK’ The smart packing solution for Eurovision tourists The Eurovision song contest is the biggest musical event in the world and this year it’s taking place in sunny Tel Aviv where it is expected to draw over 18.000 music-loving, party-going and shopping-crazed tourists. We all know it: going shopping when you’re on holidays is part of the fun and the experience. So we shop until we drop. But then almost unexpectedly, comes the time to pack and go home. Suddenly we realize all the stuff we’ve bought just won’t fit in the suitcase – and then, short of buying another suitcase we try all kinds of tactics like: The “Slam & Sit” – a move where you rapidly in one swift motion, slam the suitcase shut and jump on it. The “Double Flank” – which consists of zipping both sides of the suitcase shut from each corner in a futile attempt to make the zippers meet in the middle and distribute the load. The “Find-a Friend” approach – which basically consists of finding a few willing souls to give your excess baggage to and carry your load home. And the absolute last resort the “Layer it On” tactic – which basically means wearing all of your bulkiest clothes on your person – the only problem being that until you get home you’ll probably die of heat. Which is why the Azrieli Malls came up with a brilliant solution: ‘The Vac Pack’. In honour of the Eurovision Song Contest, the Azrieli Malls – Israel’s largest Shopping Group - decided to offer Eurovision tourists a free VAC PACK service and created special vacuum bags that could be drained of air at various points throughout the mall. All tourists had to do to earn the service was present their passport and ticket. Ran Goren, Azrieli Malls VP of Marketing and Strategy said when asked: “ "We are excited about hosting the Eurovision Song Contest in Israel. The Azrieli Malls Group is working to improve the shopping experience for its customers, and towards the Eurovision we have decided to offer tourists a special packaging service to assist the shopping experience”.
真空包装
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VAC PACK
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