Police|海报/平面|广告营销案例【ADGuider广告指南】

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警察

案例简介：在 2015 中，有一种非常普遍的倾向，认为种族隔离的历史不再相关，也不会影响当代南非。我们的任务是发起一场运动，重新确认当代南非种族隔离历史的相关性。这样做，我们将能够吸引更多的人，尤其是年轻一代，到种族隔离博物馆。我们将种族隔离时代南非的社会背景与今天的南非进行了比较。很快就清楚地表明，理解种族隔离历史的必要性从未像现在这样紧迫。作为一个国家，我们仍在与种族隔离期间建立的破坏性模式作斗争，这种模式继续表现在现代南非生活中: “暴乱” 、 “罢工” 、 “谋杀”, 不幸的是，“暴徒” 和 “屠杀” 仍然是该国词汇的一部分。条目摘要这个印刷广告将一个标志性的种族隔离时代的照片与今天的南非新闻摄影拼接在一起，创造出一个图像。在这种情况下，萨姆 · 恩齐玛拍摄的一张 1976年索韦托暴乱中警察使用致命武力的著名照片，与 2012 年马里卡纳罢工期间警察马努弗斯的照片相吻合。由于南非安全部队在马里卡纳的行动，共有 47 人死亡。这直观地展示了过去的模式是如何重复的，以及为什么理解种族隔离的历史对理解当代南非社会至关重要。在这一过程中，强调了参观种族隔离博物馆的重要性，特别是对制度崩溃后出生的年轻南非人来说。

警察

案例简介：In 2015, there is an all-too-common tendency to believe that the history of Apartheid is no longer relevant, and that it doesn’t affect contemporary South Africa. We were tasked with creating a campaign that would re-affirm the relevance of the history of Apartheid in contemporary South Africa. In so doing, we would be able to attract more people, especially the younger generation, to the Apartheid Museum. We compared the social context of Apartheid-era South Africa with the state of South Africa today. Very quickly it became clear that the imperative to understand the history of Apartheid has never been more urgent. As a country, we are still battling against destructive patterns established during Apartheid, which continue to manifest themselves in modern South African life: ‘riot’, ‘strike’, ‘murder’, 'mob' and ‘massacre’ are unfortunately still a part of the country’s lexicon. Entry Summary This print ad splices an iconic Apartheid-era photograph with present-day South African news photography to create one image. In this case, a famous photograph of the police using lethal force during the Soweto Riots of 1976, captured by Sam Nzima, meets an image of police manouvers during 2012’s Marikana strike. A total of 47 people died due to the actions of South African security forces at Marikana.This visually demonstrates how the patterns of the past are repeating themselves, and why understanding the history of Apartheid is vital to understanding contemporary South African society. In the process, the importance of visiting the Apartheid Musuem is emphasised, particularly for young South Africans born after the collapse of the system.