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抗议
案例简介：在 2015 中，有一种非常普遍的倾向，认为种族隔离的历史不再相关，也不会影响当代南非。我们的任务是发起一场运动，重新确认当代南非种族隔离历史的相关性。这样做，我们将能够吸引更多的人，尤其是年轻一代，到种族隔离博物馆。我们将种族隔离时代南非的社会背景与今天的南非进行了比较。很快就清楚地表明，理解种族隔离历史的必要性从未像现在这样紧迫。作为一个国家，我们仍在与种族隔离期间建立的破坏性模式作斗争，这种模式继续表现在现代南非生活中: “暴乱” 、 “罢工” 、 “谋杀”, 不幸的是，“暴徒” 和 “屠杀” 仍然是该国词汇的一部分。
抗议
案例简介：In 2015, there is an all-too-common tendency to believe that the history of Apartheid is no longer relevant, and that it doesn’t affect contemporary South Africa. We were tasked with creating a campaign that would re-affirm the relevance of the history of Apartheid in contemporary South Africa. In so doing, we would be able to attract more people, especially the younger generation, to the Apartheid Museum. We compared the social context of Apartheid-era South Africa with the state of South Africa today. Very quickly it became clear that the imperative to understand the history of Apartheid has never been more urgent. As a country, we are still battling against destructive patterns established during Apartheid, which continue to manifest themselves in modern South African life: ‘riot’, ‘strike’, ‘murder’, 'mob' and ‘massacre’ are unfortunately still a part of the country’s lexicon.
Protest
案例简介：在 2015 中，有一种非常普遍的倾向，认为种族隔离的历史不再相关，也不会影响当代南非。我们的任务是发起一场运动，重新确认当代南非种族隔离历史的相关性。这样做，我们将能够吸引更多的人，尤其是年轻一代，到种族隔离博物馆。我们将种族隔离时代南非的社会背景与今天的南非进行了比较。很快就清楚地表明，理解种族隔离历史的必要性从未像现在这样紧迫。作为一个国家，我们仍在与种族隔离期间建立的破坏性模式作斗争，这种模式继续表现在现代南非生活中: “暴乱” 、 “罢工” 、 “谋杀”, 不幸的是，“暴徒” 和 “屠杀” 仍然是该国词汇的一部分。
Protest
案例简介：In 2015, there is an all-too-common tendency to believe that the history of Apartheid is no longer relevant, and that it doesn’t affect contemporary South Africa. We were tasked with creating a campaign that would re-affirm the relevance of the history of Apartheid in contemporary South Africa. In so doing, we would be able to attract more people, especially the younger generation, to the Apartheid Museum. We compared the social context of Apartheid-era South Africa with the state of South Africa today. Very quickly it became clear that the imperative to understand the history of Apartheid has never been more urgent. As a country, we are still battling against destructive patterns established during Apartheid, which continue to manifest themselves in modern South African life: ‘riot’, ‘strike’, ‘murder’, 'mob' and ‘massacre’ are unfortunately still a part of the country’s lexicon.
抗议
暂无简介
Protest
暂无简介
基本信息
- 广告战役： #Apartheid Museum-平面-a6610#
- 广告品牌： Apartheid Museum
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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