本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
Zara Tapas Bar/Chennai交警: Yamaraj，喝酒并开车
案例简介：
Zara Tapas Bar/Chennai交警: Yamaraj，喝酒并开车
案例简介：
Zara Tapas Bar / Chennai Traffic Police: Yamaraj, Drink and Get Driven
案例简介：
Zara Tapas Bar / Chennai Traffic Police: Yamaraj, Drink and Get Driven
案例简介：
Zara Tapas Bar/Chennai交警: Yamaraj，喝酒并开车
暂无简介
Zara Tapas Bar / Chennai Traffic Police: Yamaraj, Drink and Get Driven
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
