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时代火花: 卡拉姆的萨拉姆

案例简介：入口摘要娱乐教育被证明是最令人难忘的教学形式。是时候激发和点燃阅读习惯了。一部关于一个成为印度总统的报童阅读习惯的短片。一个音乐叙事传递了一个驾驶战斗机的梦想，激励了十亿人。这是一个鼓舞人心的故事，通过 1941 年至 2017 年印度时报报纸的历史时间线讲述，从报纸标题到歌词建立情感里程碑，并通过无缝讲故事将品牌融入叙事。通过歌曲讲故事的古代印度形式的音乐叙事被设定为情感节奏。街头剧院用来感动观众并激励他们行动的一种历史形式。点燃数字本地人报纸阅读习惯的强大灵感形式。简介一个暴风雨的日子，在印度洋的一座通往拉姆斯瓦拉姆岛的桥上，一辆夜车把早上的报纸送到一个报童那里，这个报童乘着暴风雨去唤醒这个国家。他总是第一个每天看报纸，看二战战斗机的新闻报道，把它剪下来制作报纸火箭，这成了他一生的目标，驾驶战斗机。但是他没有通过空军飞行员入学测试。他的阅读习惯帮助他克服失败，回来成为自动驾驶、飞行导弹和卫星方面的火箭科学家，晋升为全国最高办公室。作为印度总统，他终于驾驶了一架战斗机。一个通过《印度时报》历史时间线讲述的真实故事，点燃了下一个十亿的阅读习惯。

时代火花: 卡拉姆的萨拉姆

案例简介：EntrySummary Education through Entertainment is proven as the most memorable form of teaching out there. And it was time Inspire and Ignite the reading habit. A short film on the reading habit of a newspaper boy who became the President of India. A musical narrative that delivered a dream of flying a fighter plane, to inspire a billion. An inspirational story told through a historic timeline of Times Of India newspapers from 1941 to 2017, building emotional milestones from newspaper headlines into the lyrics and integrating the brand into the narrative through seamless storytelling. The musical narrative in the ancient Indian form of storytelling through song is set to an emotional rythm. A historic form that is used in street theatre to move audiences to tears and inspire them to action. A powerful form of inspiration to ignite the newspaper reading habit among digital natives. BriefExplanation One stormy day, on a bridge over the Indian ocean to the island of Rameswaram, a night train delivers the morning newspaper to a newspaper boy who rides out into the storm to wake up the country. He was always the first to read the newspaper every day and reads the news report on WWII fighter planes and cuts it out to make a newspaper rocket and that became his life’s purpose, to fly a fighter plane. But he fails the air force pilot entrance test. His reading habit helps him overcome failure and come back to become a rocket scientist on auto pilot, flying missiles and satellites, rising to the highest office in the country. He was finally flying a fighter plane, as the President of India. A true story told through a historic timeline of Times Of India newspapers, to ignite the reading habit in the next billion.