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Sindoor khela-不适用任何条件

案例简介：FCB Ulka 的《印度时报》 # NoConditionsApply 运动旨在将 400 岁的孟加拉印度教 Shindoor Khela 仪式从分裂的一个转变为包容的一个。在这种习俗中，已婚妇女聚集在一起庆祝她们的婚姻状况，而其他人 -- 即单身妇女、离婚者和寡妇，以及同性恋和变性者群体 -- 被迫关注, 不请自来。# NoConditionsApply 创造了一个新的包容性的 Shindoor Khela: 由来自社区的各种未婚女性讲述，这部电影展示了这些旁观者的观点，并给了他们改变的声音。这个新的庆祝活动包括所有女性，无论背景或社会身份如何，都要将长期以来的分裂传统转变为姐妹情谊传统。

Sindoor khela-不适用任何条件

案例简介：FCB Ulka’s #NoConditionsApply campaign for Times of India aims to change the 400-year-old Bengali Hindu ritual of Shindoor Khela from one of division to one of inclusion. During this custom, married women come together to celebrate their marital status, while others – namely single women, divorcees and widows, as well as the gay and transgender community – are forced to look on, uninvited. #NoConditionsApply creates a newly inclusive Shindoor Khela: narrated by various unmarried women from the community, the film presents the point-of-view of these onlookers, and gives them a voice for change. This new celebration embraces all women, regardless of background or social identity, to transform the long-held tradition of division into a tradition of sisterhood.