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晚上杀死白天-送奶工
案例简介：条目摘要 在印度，对睡眠呼吸暂停的认识极低。人们没有意识到这种致命疾病，经常将其症状误诊为懒惰、嗜睡或疲劳。睡眠呼吸暂停，一种可治疗的疾病正在成为许多毫无戒心的病人死亡的原因。印度睡眠呼吸暂停想做一场激烈的、生动的运动，不仅点燃了围绕疾病及其治疗的对话, 但也在视觉上传达了一个信息 -- 这种睡眠障碍是一个无声的致命杀手!我们创造了坚韧不拔的、平面的、摄影驱动的交流，立即吸引了观众的眼球和注意力。并表明，尽管患有这种睡眠障碍的人似乎在白天睡觉，但他们的夜晚正在慢慢挤压他们的生命。睡眠呼吸暂停是一种无声的杀手，可以发生在社会任何阶层的任何人身上。
晚上杀死白天-送奶工
案例简介：Entry Summary In India, awareness about Sleep Apnoea is extremely low. People are not aware of this killer disease and often misdiagnose its symptoms to be laziness, sleepiness, or tiredness. Sleep Apnoea, a treatable disease is becoming the cause of death for many unsuspecting patients. Sleep Apnea India wanted to do a hard hitting, graphic campaign that not only ignited conversations around the disease and its cure, but also visually drove the message home – that this sleep disorder is a silent and deadly killer! We created gritty, graphic, photography driven communication that immediately caught the viewers’ eye and attention. And showed that even though people who suffer from this sleep disorder seem to be sleeping in the middle of their day, their nights are slowly squeezing the life out of them. Sleep Apnoea is a silent killer and can happen to anyone from any strata of the society.
Night Kills Day - Milkman
案例简介：条目摘要 在印度，对睡眠呼吸暂停的认识极低。人们没有意识到这种致命疾病，经常将其症状误诊为懒惰、嗜睡或疲劳。睡眠呼吸暂停，一种可治疗的疾病正在成为许多毫无戒心的病人死亡的原因。印度睡眠呼吸暂停想做一场激烈的、生动的运动，不仅点燃了围绕疾病及其治疗的对话, 但也在视觉上传达了一个信息 -- 这种睡眠障碍是一个无声的致命杀手!我们创造了坚韧不拔的、平面的、摄影驱动的交流，立即吸引了观众的眼球和注意力。并表明，尽管患有这种睡眠障碍的人似乎在白天睡觉，但他们的夜晚正在慢慢挤压他们的生命。睡眠呼吸暂停是一种无声的杀手，可以发生在社会任何阶层的任何人身上。
Night Kills Day - Milkman
案例简介：Entry Summary In India, awareness about Sleep Apnoea is extremely low. People are not aware of this killer disease and often misdiagnose its symptoms to be laziness, sleepiness, or tiredness. Sleep Apnoea, a treatable disease is becoming the cause of death for many unsuspecting patients. Sleep Apnea India wanted to do a hard hitting, graphic campaign that not only ignited conversations around the disease and its cure, but also visually drove the message home – that this sleep disorder is a silent and deadly killer! We created gritty, graphic, photography driven communication that immediately caught the viewers’ eye and attention. And showed that even though people who suffer from this sleep disorder seem to be sleeping in the middle of their day, their nights are slowly squeezing the life out of them. Sleep Apnoea is a silent killer and can happen to anyone from any strata of the society.
晚上杀死白天-送奶工
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Night Kills Day - Milkman
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基本信息
- 广告战役： #Sleep Apnoea India-平面-8713#
- 广告品牌： Sleep Apnoea India
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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