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BarBQ 履行
案例简介:标题: 酒吧 B-Q 广场通过泰国的 GREYnJ United 创造了思想的食物。 副本: 我们都吃光了。但是我们有没有考虑过由于我们的剩菜而浪费了多少食物? 泰国最大的连锁餐厅之一酒吧 B-Q 广场希望消费者 “充分利用他们的食物”。他们认为,这种哲学不应该在我们离开餐馆的那一刻停止,而是在没有什么东西被留下的时候停止。 为了实现零浪费的使命,酒吧 B-Q 广场正在发起一场综合运动,从史诗般的 3 分钟 TVC 和互联网电影开始,并得到各种媒体的支持。 这场运动挑战消费者,问 “我们真的充分利用了我们的饭菜吗?”。 作为解决食物浪费问题的第一步,Bar-B-Q 广场与 PetPal 合作创建了 “barbq 满足狗粮”。由新鲜剩菜制成的食物,以保证 100% 的味道和 0% 的浪费。 狗粮将捐赠给狗慈善机构和基金会,也免费提供给酒吧 B-Q 广场的消费者。 鼓励消费者分享他们的想法,了解我们如何在专门的微型网站 www.barbq.com 以及店内帮助减少浪费。 毕竟,并不是所有的东西都属于垃圾。
BarBQ 履行
案例简介:Headline: Bar-B-Q Plaza creates food for thought, via GREYnJ United Thailand. Copy: We’ve all eaten out. But have we ever considered how much food goes to waste due to our leftovers? Bar-B-Q Plaza, one of Thailand’s largest restaurant chain, wants their consumers to ‘make the most of their meals’. And they believe that this philosophy shouldn’t stop the moment we leave the restaurant, but when nothing is actually left behind. To fulfill their mission towards zero waste, Bar-B-Q Plaza is launching an integrated campaign, starting with an epic 3min TVC & Internet film and supported by various media. The campaign challenges consumers by asking ‘Are we really making the most of our meals?”. As a first step to solve the food waste issue, Bar-B-Q Plaza partnered with PetPal to create the ‘BarBQ Fulfill Dog Food’. Food that has been made from fresh leftovers to guarantee 100% taste and 0% waste. The dog food will be donated to dog charities and foundations, and also made available to Bar-B-Q Plaza’s consumers for free. Consumers are encouraged to share their ideas on how we can all help reduce wastage on a dedicated microsite www.barbqfulfill.com, as well as in-store. After all, not everything belongs to trash.
BarBQ Fulfill
案例简介:标题: 酒吧 B-Q 广场通过泰国的 GREYnJ United 创造了思想的食物。 副本: 我们都吃光了。但是我们有没有考虑过由于我们的剩菜而浪费了多少食物? 泰国最大的连锁餐厅之一酒吧 B-Q 广场希望消费者 “充分利用他们的食物”。他们认为,这种哲学不应该在我们离开餐馆的那一刻停止,而是在没有什么东西被留下的时候停止。 为了实现零浪费的使命,酒吧 B-Q 广场正在发起一场综合运动,从史诗般的 3 分钟 TVC 和互联网电影开始,并得到各种媒体的支持。 这场运动挑战消费者,问 “我们真的充分利用了我们的饭菜吗?”。 作为解决食物浪费问题的第一步,Bar-B-Q 广场与 PetPal 合作创建了 “barbq 满足狗粮”。由新鲜剩菜制成的食物,以保证 100% 的味道和 0% 的浪费。 狗粮将捐赠给狗慈善机构和基金会,也免费提供给酒吧 B-Q 广场的消费者。 鼓励消费者分享他们的想法,了解我们如何在专门的微型网站 www.barbq.com 以及店内帮助减少浪费。 毕竟,并不是所有的东西都属于垃圾。
BarBQ Fulfill
案例简介:Headline: Bar-B-Q Plaza creates food for thought, via GREYnJ United Thailand. Copy: We’ve all eaten out. But have we ever considered how much food goes to waste due to our leftovers? Bar-B-Q Plaza, one of Thailand’s largest restaurant chain, wants their consumers to ‘make the most of their meals’. And they believe that this philosophy shouldn’t stop the moment we leave the restaurant, but when nothing is actually left behind. To fulfill their mission towards zero waste, Bar-B-Q Plaza is launching an integrated campaign, starting with an epic 3min TVC & Internet film and supported by various media. The campaign challenges consumers by asking ‘Are we really making the most of our meals?”. As a first step to solve the food waste issue, Bar-B-Q Plaza partnered with PetPal to create the ‘BarBQ Fulfill Dog Food’. Food that has been made from fresh leftovers to guarantee 100% taste and 0% waste. The dog food will be donated to dog charities and foundations, and also made available to Bar-B-Q Plaza’s consumers for free. Consumers are encouraged to share their ideas on how we can all help reduce wastage on a dedicated microsite www.barbqfulfill.com, as well as in-store. After all, not everything belongs to trash.
BarBQ 履行
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BarBQ Fulfill
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基本信息
- 广告品牌: Bar-B-Q Plaza
- 发布日期: 2016-01-01
- 行业领域: 饮食/特产
- 媒体类别: 短视频
- 广告语言: 泰语
- 媒介平台: 网络
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