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现在在苹果
案例简介:简要解释 EntrySummary 在泰国,Tic Tac 以其薄荷变种而闻名。随着新水果口味的增加,我们的任务是让人们意识到它的水果种类。虽然消费者已经将 Tic Tac 与新鲜度联系起来,但我们通过将其标志性标志变成水果的叶子来加强其定位。虽然这仍然是当地人冲动购买的产品,但我们确保海报会在去便利店和超市的路上被看到。
现在在苹果
案例简介:BriefExplanation EntrySummary In Thailand, Tic Tac is mostly known for its mint variants. With the addition of new fruit flavours, we were tasked to create awareness of its fruity range. While consumers already relate Tic Tac with freshness, we reinforced its positioning by turning its iconic logo into the leaf of a fruit. And while it remains a product that locals buy on impulse, we ensured that the posters would be seen on their way to a convenient store and supermarkets.
Now in Apple
案例简介:简要解释 EntrySummary 在泰国,Tic Tac 以其薄荷变种而闻名。随着新水果口味的增加,我们的任务是让人们意识到它的水果种类。虽然消费者已经将 Tic Tac 与新鲜度联系起来,但我们通过将其标志性标志变成水果的叶子来加强其定位。虽然这仍然是当地人冲动购买的产品,但我们确保海报会在去便利店和超市的路上被看到。
Now in Apple
案例简介:BriefExplanation EntrySummary In Thailand, Tic Tac is mostly known for its mint variants. With the addition of new fruit flavours, we were tasked to create awareness of its fruity range. While consumers already relate Tic Tac with freshness, we reinforced its positioning by turning its iconic logo into the leaf of a fruit. And while it remains a product that locals buy on impulse, we ensured that the posters would be seen on their way to a convenient store and supermarkets.
现在在苹果
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Now in Apple
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