The Perfume Poster|海报/平面|广告营销案例【ADGuider广告指南】

香水海报

案例简介：执行这 3 张海报是由香水测试人员制作的。设计和调色板的灵感来自花卉的发源地 -- 瑞士、法属波利尼西亚和印度。我们在迪拜的美体小铺商店安装了这些特制的海报。飘扬的香味吸引了购物者，把他/她拉进了商店。概要美体小铺致力于成为世界上最具道德和真正可持续发展的全球企业。它已经丰富而不是利用™承诺。限量版香水系列就是由此诞生的。3 个著名的鼻子挑选了 3 种濒临灭绝的香水 (黑藻、 Kahaia 和 Swietenia)，这些香水正从 3 个大陆濒临灭绝。好消息是大自然一直没有改变。我们想让人们知道每个瓶子背后的故事。野花，它的起源和它的稀有之处。我们可以让一个推广者把这些信息告诉他们，或者说服购物者自己发现。我们选择了后者。我们决定用真正新鲜的气味戏弄购物者，然后让他们体验独特的体验。战略气味和心理学之间有联系。气味对购买的影响比其他所有东西加起来都大。你闻到了什么就买什么。有了香水海报，我们把这个想法进行了测试。设计转向了头，飘动的带子完成了其余的工作。结果与该品牌的参与度飙升至该季度的最高水平。与去年相比，香水类的销售额飙升了 40%。公司总销售额的 20% 实现了这一目标。活动描述我们制作了香水海报。3 张以民族艺术为灵感的海报，由香水测试者制作。每张海报都有一片香水供每个人撕掉。这些带子不仅仅闻起来很好。这小小的拉力立即推动了销售。在这个过程中，我们把静态显示媒体变成了一个方便的销售工具。

香水海报

案例简介：Execution The 3 posters were made of perfume testers. The design and the colour palette was inspired by the flowers' places of origin - Switzerland, French Polynesia and India. We installed these specially-made posters in The Body Shop stores across Dubai. The fluttering scent strips intrigued the shopper, pulling him/her into the store. Synopsis The Body Shop works to be the world’s most ethical and truly sustainable global business. It has made an Enrich Not Exploit™ commitment. The limited-edition perfume collection was born out of this. 3 famous noses picked 3 endangered fragrances (Nigritella, Kahaia and Swietenia) that were on the verge of extinction from 3 continents. And the good news was nature remained untouched all through of it.We wanted people to know the story behind each of the bottle. The wild flowers, its place of origin and what makes it rare. We can have a promoter bore them down with this information or persuade the shoppers to discover it on their own. We went with the latter.We decided to tease the shoppers with the genuinely fresh scents and then engage them with a unique experience. Strategy There’s a relation between scent and psychology. Smell has a greater impact on purchasing than everything else combined. What you smell is what you buy. With the Perfume Poster, we put this thought to test.The design turned heads, the fluttering strips did the rest. Outcome Engagement with the brand soared to its highest in that quarter.Sales in the fragrance category spiked up to 40% compared to last year.20% of overall company sales was achieved.The endangered felt safe again. CampaignDescription We created The Perfume Posters. 3 ethnic-art-inspired posters, made of perfume testers.Each of the posters had a piece of fragrances for everyone to tear off. The strips did more than just smelling good. The little pulls gave sales an instant push. And in the process, we turned a static display medium into a handy sales tool.