RX Prescription Stickers|短视频|广告营销案例【ADGuider广告指南】

RX 处方贴纸

案例简介：EntrySummary 迪拜有大量的蓝领劳动力。绝大多数来自该地区的农村地区和亚洲次大陆，包括印度、巴基斯坦和孟加拉国。这些工人大多数是文盲，只能用他们的母语交谈，这限制了他们对许多事情的理解。这包括服药。这些工人通常会猜测剂量，并有患过量的风险。 BriefWithProjectedOutcomes 在迪拜，所有的医疗保健提供者都受到迪拜卫生局的监督。它采用许多严格的措施来确保医疗保健服务符合规定的要求。该国的规定要求居民通过雇主或在雇主的赞助下获得医疗保险。简要解释设计贴纸时考虑了几个关键领域。首先根据阿联酋现有的药物范围来确定通用尺寸。接下来是剂量和消费频率，必须仔细细分到常规处方要求。在入围到最简单的设计形式之前，确定了一种耐用但具有成本效益的材料。根据这些需求，制作了三种不同的贴纸: 片剂、胶囊和糖浆。每道菜的持续时间也被分解成 3 个主要的用餐时段，因为通常每道菜之间有 5 小时的间隔，这是医生通常推荐的。设计保持非常基本，为手动标记分配空间。为了确保理解是最充分的，药剂师被指示在病人面前标记标签的每一部分，让他们清楚如何理解标签。观众这个想法的主要目标受众是迪拜酋长国 750,000 名蓝领劳动力，他们大多是文盲或识字能力有限。这个想法包括创建一个简单的图案处方贴纸，清楚地表明药物的正确剂量，包括片剂、胶囊和糖浆。

RX 处方贴纸

案例简介：EntrySummary Dubai has a huge number of blue-collared workforce. A vast majority come from rural areas from around the region and from the Asian sub-continent which covers India, Pakistan and Bangladesh. Most of these workers are illiterate and converse only in their native which limits their comprehension on many things. This includes taking medication. More than often, these workers make a guess on dosage and risk suffering from on overdose. BriefWithProjectedOutcomes In Dubai, all healthcare providers come under the watch of Dubai Health Authority. It applies many stringent measures to ensure healthcare services meet the stipulated requirements. The provision of the country is such that residents are required to have medical insurance either through their employers or under their on sponsorship. BriefExplanation Several key areas were taken into consideration when designing the stickers. A common size was first determined based on the available range of medications available in the emirate. Next came the dosage and consumption frequency which had to be carefully segmented to regular prescription requirements. A durable yet cost-effective material was identified before shortlisting to the simplest form of design. Based on these needs, 3 variations of stickers were produced: Tablets, Capsules and Syrups. The duration for each course was also broken down into the 3 main meal periods as there's generally a 5-hour interval between each which is what doctor's normally recommend. The designs were kept very basic with allocation of space for manual markings. To ensure comprehension is at its fullest, pharmacists were directed to mark each section of the label in the presence of patients giving them clarity on how to understand the labels. Audience The primary target audience for the idea are the 750,000 blue-collared workforce in the emirate of Dubai who are mostly illiterate or have limited literacy. The idea involves creating a simple pictorial prescription sticker which clearly indicates the correct dosage of medication which covers tablets, capsules and syrups.