Raio de Sol疫情当下，虽居家隔离，却不隔离爱。在今年的母亲节，WhatsApp 推出了一支以母女关系为题的广告片，由巴西 AlmapBBDO 创意制作。题为《Raio de Sol（中译文：阳光）》的广告片，演绎了一个惬意的午后，母女二人通过 WhatsApp 分享彼此在家中看见的阳光影像。疫情期间，她们虽然不得不分别待在各自家中，却不妨碍彼此之间的联络与思念。在经典乐曲《what difference a day makes》的伴奏下，整篇情境舒适而美好。午后，女孩儿享受着窗外的阳光。她点击手机上的 WhatsApp，将此刻的这份美好传递给在另一端也在居家隔离的妈妈。她随后收到了妈妈的回复：她也正欣赏着此刻的阳光，并拍成了影像，与女儿分享。WhatsApp，那个让你们紧紧待在一起的小事物。本篇幕后的故事也同样精彩：为了在居家隔离期间完成拍摄，在广告片中扮演母亲的演员其实是导演的妈妈，而扮演女儿的演员其实是摄影指导 Pierre 的太太，且所有的制作协作都是通过  WhatsApp 线上交流完成。Credits:CCO: Luiz SanchesCreative Director: Pedro CorbettCreative: Pedro Corbett, Firulo, Erick Mendonça, Juliana UtschRTV: Vera Jacinto, Diego Villas Bôas, Aline SilvaService: Fernanda Tedde, Tatiana Vidonscky, Marcelo Porto, Eleonora IazigiPlanning: Sergio Katz , Beatriz Scheuer, Luciana Shinoda.Media: Fabio Urbanas, Patricia Rosa, Gustavo Lopes, Daiane FerreiraProducer: Stink FilmsDirector: Irmãs Fridman (The Fridman Sisters)Director of Photography: Pierre de KerchoveDirector of Photography “Casa Mãe”: Pedro TejadaDirection Assistants: Flavia Meszberg, Ana Carolina FernandesCamera Assistants: André Fridman, Milena RosadoCostume Design: Marina VieiraProduction Director: Rafael RochaExecutive Director: Ingrid RaszlExecutive Producers: Renata Dumont, Carolina Junqueira, Tico Cruz, Camila Martinez, Ana Gazal, Marcela AmstaldenProduction Coordinators: Paula Macedo, Rogério Maestro, Mariana Kerche, Amanda GrellCoordinators Post- Production: Roberta Bruzadin, Marcela AntunesEditor: Danilo AbrahamFinisher: Camila DoimoColor Grading: Osmar Jr.Post-Production / VFX: Diego MoroneSound producer: Punch AudioLicensed music: “What a Difference a Day Makes” performed by Betty JohnsonMusic Production: Cristiano PinheiroMixing and Finishing: Gustavo Guanaes, Pedro MontessantiService: Lili D. Aragoni, Edu BernardoCoordination: Letícia Nunes, Lígia BarrosClient approval: Maz Sharafi, Eshan Ponnadurai, Taciana Lopes, Bosco Zubiaga-Delclaux, Rodrigo Moran, Eric Rottenberg, Andre Felix, Felipe Chaves, Renata de Carvalho Costa, Ligia Mattos, Andre Gramorelli, Fatima Saliu