WhatsApp chose Brazil to launch its first brand campaign in the world. The first film of the campaign 'Fica só entre vocês' ('It’s between you') tells the story of a community that got together on WhatsApp to help a samba school that loses everything in a fire ahead of Carnival. Through the app, members of a rival school organize to collect donations and help rebuild their warehouse. Agency AlmapBBDO signs the campaign.The film is based on several real, similar stories that happened throughout the years, including the one of Independente Tricolor, a samba school from São Paulo that faced a similar situation in 2019 and relied on its competitors’ help to rebuild through donations, shelter, and sharing of their warehouse so Independente’s team could work and live. CreditsAdvertiser: WhatsAppTitle: CarnivalProducts: WhatsAppAgency: AlmapBBDOGeneral Creative Director: Luiz SanchesCreative Director: Pedro CorbettCreative: Pedro Corbett, Firulo, Erick Mendonça, Juliana UtschRTV: Vera Jacinto, Diego Villas Bôas, Aline SilvaProduction: ICONOCLASTDirector: Ian RuschelDP: Pierre de KerchoveSecond Unit Director: Gui BohnDP Second Unit: Mauricio PadilhaAssistant Directors: Juliana Cretella, Elis Manukian, Kenia Anjo and Ana RiosExecutive Producers: Francesco Civita, Gregory Bogossian, Alonso Sperb, Elisa Mello and Mariela CostaExecutive Production Assistant: Matheus MonteiroProduction Coordinator: Andre BauerAssistant Production Coordinator: Carolina LoureiroProduction Director: Reinaldo FariaProducer: Yasmin HulmeProduction Assistants: Ronder William, Patricia Nagaoka, Maristela Almeida, Shana Salazar and Carol PadilhaArt Director: Marcelo ReginatoArt Coordinator: Monica RochlinArt Producer: Emerson DominiceArt Assistant: Lalá MendesObject Production: Luiza HakmeWardrobe: Giovanna MorettoWardrobe Assistant: Roberta PupoLocation Producer: Daniel FontouraCast Preparation: Luiz Mario VicenteAssistant Cast Preparer: José de CamposPost-Production Coordinators: Priscilla Paudano and Tutu MesquitaAssistant Post-Production Coordinator: Everson MartinsEditor: Felipe ThoméAssistant Editor: Samuel ChuenguePost-Production: Daniel Amaro and LuanLuizColor Grading: Marla Colour GradingPost-Production/VFX: NASHAudio Production: Punch ÁudioMusical Production: Cris PinheiroComposer: Cris Pinheiro, Mateus Polati e Tony BerchmansMixing and Post: Mateus Polati and Gustavo GuanaesLiaisons: Lili D. Aragoni and Gabi TakanCoordination: Letícia NunesLiaisons: Fernanda Tedde, Tatiana Vidonscky, Mariana Nanes and Marcelo Porto.Planning: Sergio Katz, Beatriz Scheuer and Luciana Shinoda.Media: Heloisa Lima; Teresa Urbano; Fabio Nkouhomi; Daiane Ferreira and Gabriella Leopoldino.Approval: Maz Sharafi, Eshan Ponnadurai, Taciana Lopes, Bosco Zubiaga-Delclaux, Rodrigo Moran, Andre Felix, Eric Rottenberg, Felipe Chaves, Renata de Carvalho Costa, Fatima Saliu