37.5 Cliffside Shop|短视频|广告营销案例【ADGuider广告指南】

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37.5 悬崖边商店

案例简介：实施我们把常见的弹出商店的营销比喻带到新的高度，在悬崖边开了一家弹出商店，300英尺在空中。只有经验丰富的登山者才能到达商店，并有机会用 37.5 的技术将他们的装备升级到服装，为剩下的艰难攀登做好更好的准备。它曾经是世界上最偏远的弹出式商店。 EntrySummary 37.5 技术被称为配料品牌。像 Gore-Tex 一样，37.5 技术制造运动服装制造商用来提高服装性能的高科技面料。攀岩是一项运动，表现和耐力是生死攸关的问题。此外，考虑到高海拔和偏远的位置，攀岩地点经历了剧烈的天气变化。因此，登山者需要有助于调节体温的衣服，所以在他们最需要的时候帮助他们得到合适的装备, 我们在一个非常意想不到的地方开了一家弹出式商店 -- 300 英尺高的岩壁，沿着科罗拉多州最著名和最具挑战性的攀登路线之一。简要解释 37.5 科技公司是阿迪达斯和卡尔特等品牌的高科技面料制造商，我们在悬崖边开了世界上最偏远的弹出式商店，300英尺在空中。在科罗拉多州，攀岩者在这个众所周知的艰难攀登中前进，可以升级他们的服装，以帮助他们更好地应对前方的剧烈活动和极端条件的变化。悬崖边的商店在科罗拉多州一条著名的登山路线上营业了两天，从日出到日落。它由一名实际的 37.5 技术员工管理，并备有阿迪达斯和 Rab 的服装，其中 37.5 技术。登山者和观众亲身体验了悬崖边的商店，但为期两天的激活也被拍摄成三个视频内容，用于 YouTube 、 Facebook 和一个程序化购买和公关推广。

37.5 悬崖边商店

案例简介：Implementation We took the common marketing trope of popup shops to new heights by opening a popup shop on the side of the cliff, 300 feet in the air. Only experienced climbers could reach the shop and have a chance to upgrade their gear to clothing with 37.5 Technology, better preparing them for the difficult climb remaining. It was and is the World’s Most Remote Popup Shop. EntrySummary 37.5 Technology is called an ingredient brand. Like Gore-Tex, 37.5 Technology makes high-tech fabrics used by athletic clothing makers to improve the performance of their clothing. Rock climbing is a sport where performance and stamina are a matter of life and death. Also, given the high altitude and remote location, rock climbing sites experience dramatic changes in weather. As a result, climbers need clothing that helps regulate their body temperature, so to help get them the right gear when they need it most, we opened a popup shop in a very unexpected location—300 feet up on the side of a rock wall, along one of the most famous and challenging climbing routes in Colorado. BriefExplanation For 37.5 Technology, maker of high-tech fabrics for brands like Adidas and Carhartt, we opened the world’s most remote popup shop on the side of a cliff, 300 feet in the air. Rock climbers making their way up this notoriously difficult climb in Colorado could upgrade their apparel mid-climb to help them better handle the strenuous activity and extreme condition changes ahead. The Cliffside Shop was open for two days, from sunrise to sunset, on a famous climbing route in Colorado. It was manned by an actual 37.5 Technology employee and stocked with clothing from Adidas and Rab featuring 37.5 Technology. Climbers and spectators experienced the Cliffside Shop firsthand, but the two-day activation was also filmed to create three pieces of video content used across YouTube, Facebook and a programmatic buy and for PR outreach.