To launch HLN’s new five-part series, 'Inside with Chris Cuomo,' CNN Creative Marketing turned to 2C Creative for an extensive, 360-degree promo campaign capable of visually expressing the show’s powerful premise: that some of the biggest challenges facing society are hiding in plain sight, often right beneath our noses.The collaborative effort began with a review of several internal CNN pitches, to which 2C added and augmented. The winning concept, an idea contributed by the creative agency, involved using a “flicker” technique, an A/B editorial approach to contrasting the pristine and idealistic with the darker and more desperate, all in the same place and with each flicker effect revealing another hidden hardship.In addition to this conceptual launch spot, the 'Inside with Chris Cuomo' campaign featured custom key art, in which the design further reflects the show’s contrasting worlds - one side illustrating the ideal while the other reveals the desperation. There was also a clip-based launch spot reinforcing the theme and flicker effect, as well as five episodic promos and a graphic toolkit.CreditsCNN Creative MarketingChief Marketing Officer: Allison GollustSenior Vice President: Rick LewchukVice President & Group Creative Director: Whit FrieseSenior Director, Production/Creative Director: Dan BrownSenior Writer/Producer: John DanceCreative Director / Design Director: Ned ReidAssistant Design Director: Krishnan PurushothamanSenior Design Manager: Jenny SpeckerSenior Production Manager: Julie BittonHLNSenior Vice President, HLN: Tim MallonVice President, Public Relations, HLN: Alison Rudnick2CChief Creative Officer: Chris SloanLive-Action Director/Creative Director: Brian EloeCreative Director: Ben FrankCreative Director: Marni WagnerGeneral Manager, Senior Director of Operations: Nikki Coloma-BlaszykEditor: Jesus MartinezEditor: Chris VolzExecutive Producer Graphics: Bob CobbColorist/Compositor: Dmitri ZavyazkinKey Art Designer: Eric PertzogKey Art Retoucher: Yukiko CentenoFinishing Artist: Paho MarshDesigner/Animator: Jorge LegaAnimator/Compositor: Akel IssaTechnical Operations Manager: Ashley HartfordAssistant Editor: Williams NaranjoAudio Engineer: Cesar HaliwaCollaboratorsLine Producer: Russell KatzmanCinematographer: Graham Willoughby