To debut its historical docu-series '1968,' CNN called on long-time partner 2C Creative for a powerful promotional campaign. The goal: drive interest and tune-in for the program using an organic, in-camera effects-driven approach for which 2C has become known.To help execute its creative vision, CNN paired 2C with respected DP Chris Webb for a collaborative, in-camera effects dream team. The imagery had to be as authentic as possible; hence, the in-camera approach. Creatively, each clip is an iconic, yet simple visual capturing a moment in 1968. Whether it was the microphones or burning ballot card, 2C wanted to make these objects as heroic and visually enormous as possible - the impetus for using a periscope lens that enabled Webb to get exceptionally close to each object while still keeping a fairly wide frame of view.To keep the lighting of the draft card and rolling of the canister as organic and real as possible, 2C used puppeteer rigs requiring significant testing and rig fabrication to hide the human manipulation.CreditsWhit Friese - VP Creative - CNNDan Brown - Sr. Director Production - CNNSean Houston - Creative Director - CNNLara Hurst - Account Director - CNNNicole Giles - Sr. Writer/Producer - CNNAlvaro Morcillo - Sr. Graphic Designer - CNNJulie Bitton - Sr. Production Manager - CNNChris Sloan - Chief Creative Officer - 2C CreativeNikki Coloma - GM, Senior Director of Operations - 2C CreativeBrian Eloe - Live-Action Director / Creative Director - 2C CreativeMarni Wagner - Creative Director - 2C CreativeChris Volz - Editor - 2C CreativeJesus Martinez - Editor - 2C CreativePablo Coig - Editor - 2C CreativeJohanser Martinez - Editor - 2C CreativeDmitri Zavyazkin - Graphic Designer - 2C CreativeAndy Fernandez - Graphic Designer - 2C CreativeBob Cobb - Executive Producer, Graphics - 2C CreativeLuis Martinez - Design Director - 2C CreativeAshley Hartford - Technical Operations Manager - 2C CreativeWilliams Naranjo - Assistant Editor - 2C CreativeKelly Lanman - Assistant Editor - 2C CreativeCesar Haliwa - Audio Engineer - 2C CreativeChristopher Webb - Director of PhotographyRussell Katzman - Line ProducerMarco Cousins - Art Director/FX