LEGOPRESS|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

LEGOPRESS

案例简介：在一个孩子们花更多时间在屏幕前的时代，《乐高乐园》如何激励孩子们玩耍、建造和制作展示他们想象力的艺术？我们聚集了我们的超级粉丝、油漆、 7,897 乐高积木、乐高艺术家和老式印刷技术。受他们最喜欢的乐高乐园游乐设施的启发，孩子们共同创建了使用乐高作为旧凸版印刷机中更多类型的帖子。我们创造了一个经验，制作了第一个印有乐高积木的活动，并在佛罗里达乐高乐园举办了一个新活动。

LEGOPRESS

案例简介：In an age where kids spend more time in front of screens, how can LEGOLAND inspire kids to play, build and make art showing them their imagination has no limits? We brought together our superfans, paint, 7,897 LEGO bricks, LEGO artists and a vintage printing technique. Inspired by their favourite LEGOLAND rides, kids co-created postors using LEGO as moreable types in old letterpress machines. We created an experience that crafted the first campaign printed with LEGO bricks, and a new activity at LEGOLAND Florida.