本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
LEGOPRESS
案例简介：概要 为了推广佛罗里达乐高乐园度假村的游乐设施和景点，我们开发了一种全新的手工方法，打印完全由乐高积木制成的海报。为了给佛罗里达乐高乐园度假村创造一种主人翁感，我们概念化了公园主要迷你角色的设计，并与他们各自的游乐设施配对。到了印刷的时候，我们邀请孩子们进来帮助制作海报 -- 完全支持我们的品牌战略: “为孩子们带头而建”，预算只有 5000 美元，我们能够与当地一家印刷公司合作，帮助我们执行死刑,并制作数百张独特的海报放在公园里。 结果 由于该活动于 2018年5月初启动，目前还没有数据。然而，我们预计在佛罗里达乐高乐园的特定游乐设施上，人们的意识、回忆和兴奋程度会提高。 执行 我们开始在网格上绘制每个设计，只使用乐高积木的形状和尺寸作为设计指南。印刷这些海报的复杂过程包括将各种尺寸和形状的乐高积木压入适当位置以形成我们的设计。每种颜色都是作为一个新的层构建的，并通过手工在海报纸上展开。然后颜色重叠，形成最终图像。由于我们最终可以使用的砖块数量有限，颜色和细节非常珍贵。因此，我们选择了一种程式化的 8 位设计方法。从海盗到冲浪者、龙和骑士，我们以一种有趣、新、富有想象力的方式捕捉了这些角色和游乐设施。因为每张海报都是手工印刷的 (在孩子们的帮助下)，每张海报都有自己独特的瑕疵和缺陷，这使得每张海报真正成为独一无二的。 活动描述 每张海报都包含一个佛罗里达乐高乐园度假胜地或景点，并配有一个与之相关的小人物的英雄形象: 伟大的乐高比赛中的布里克比尔德船长、好骑士和龙杯垫, 佛罗里达乐高乐园水上乐园的冲浪女孩。通过与孩子们合作创作这些海报，这场运动不仅引起了他们的共鸣，也引起了父母的共鸣，因为我们通过我们的设计展示了佛罗里达乐高乐园度假村的乐趣和创造性。
LEGOPRESS
案例简介：Synopsis To promote LEGOLAND Florida Resort’s rides and attractions we developed a new, hand-crafted method of printing posters made entirely by LEGO bricks. In order to create a sense of ownership to LEGOLAND Florida Resort, we conceptualized designs that featured the park’s main Minifigure characters, paired with their respective rides. When it was time to print, we invited kids come in and help craft the posters – completely upholding our brand strategy: “built for kids to take the lead” With a budget of only $5000 we were able to partner with a local printing company to assist us in our executions, and create hundreds of unique posters to be placed in park. Outcome Due to an early May 2018 launch of the campaign, data is not yet available. However, we anticipate increased awareness, recall, and excitement around specific rides at LEGOLAND Florida that have been represented across LEGOPRESS executions. Execution We began by mapping out each design on a grid using only the shapes and sizes of LEGO bricks as our guide for designs. The intricate process of printing these posters involved LEGO bricks of various sizes and shapes being pressed into place to form our designs. Each color is built as a new layer and rolled out by hand on poster paper. The colors then overlap to form the final image. Because of the limited amount bricks we can ultimately use, colors and detail were at a premium. Thus, we chose to take a stylized, 8-bit approach to our designs. From pirates to surfers, dragons and knights, we captured these characters and rides in a fun, new, and imaginative way. Because each poster was printed by hand (and with the help of kids) every single one contains their own unique blemishes and imperfection, making each poster truly a one-of-a-kind. CampaignDescription Each poster contained a LEGOLAND Florida Resort ride or attraction paired with a heroic image of the Minifigure associated with it: Captain Brickbeard aboard The Great LEGO Race, The Good Knight and The Dragon coaster, and Surfer Girl at the LEGOLAND Florida Resort Water Park. By partnering with kids in the creation of these posters, this campaign not only resonated with them, but also with parents as we showcased the fun and creative nature at LEGOLAND Florida Resort through our designs.
LEGOPRESS
案例简介：概要 为了推广佛罗里达乐高乐园度假村的游乐设施和景点，我们开发了一种全新的手工方法，打印完全由乐高积木制成的海报。为了给佛罗里达乐高乐园度假村创造一种主人翁感，我们概念化了公园主要迷你角色的设计，并与他们各自的游乐设施配对。到了印刷的时候，我们邀请孩子们进来帮助制作海报 -- 完全支持我们的品牌战略: “为孩子们带头而建”，预算只有 5000 美元，我们能够与当地一家印刷公司合作，帮助我们执行死刑,并制作数百张独特的海报放在公园里。 结果 由于该活动于 2018年5月初启动，目前还没有数据。然而，我们预计在佛罗里达乐高乐园的特定游乐设施上，人们的意识、回忆和兴奋程度会提高。 执行 我们开始在网格上绘制每个设计，只使用乐高积木的形状和尺寸作为设计指南。印刷这些海报的复杂过程包括将各种尺寸和形状的乐高积木压入适当位置以形成我们的设计。每种颜色都是作为一个新的层构建的，并通过手工在海报纸上展开。然后颜色重叠，形成最终图像。由于我们最终可以使用的砖块数量有限，颜色和细节非常珍贵。因此，我们选择了一种程式化的 8 位设计方法。从海盗到冲浪者、龙和骑士，我们以一种有趣、新、富有想象力的方式捕捉了这些角色和游乐设施。因为每张海报都是手工印刷的 (在孩子们的帮助下)，每张海报都有自己独特的瑕疵和缺陷，这使得每张海报真正成为独一无二的。 活动描述 每张海报都包含一个佛罗里达乐高乐园度假胜地或景点，并配有一个与之相关的小人物的英雄形象: 伟大的乐高比赛中的布里克比尔德船长、好骑士和龙杯垫, 佛罗里达乐高乐园水上乐园的冲浪女孩。通过与孩子们合作创作这些海报，这场运动不仅引起了他们的共鸣，也引起了父母的共鸣，因为我们通过我们的设计展示了佛罗里达乐高乐园度假村的乐趣和创造性。
LEGOPRESS
案例简介：Synopsis To promote LEGOLAND Florida Resort’s rides and attractions we developed a new, hand-crafted method of printing posters made entirely by LEGO bricks. In order to create a sense of ownership to LEGOLAND Florida Resort, we conceptualized designs that featured the park’s main Minifigure characters, paired with their respective rides. When it was time to print, we invited kids come in and help craft the posters – completely upholding our brand strategy: “built for kids to take the lead” With a budget of only $5000 we were able to partner with a local printing company to assist us in our executions, and create hundreds of unique posters to be placed in park. Outcome Due to an early May 2018 launch of the campaign, data is not yet available. However, we anticipate increased awareness, recall, and excitement around specific rides at LEGOLAND Florida that have been represented across LEGOPRESS executions. Execution We began by mapping out each design on a grid using only the shapes and sizes of LEGO bricks as our guide for designs. The intricate process of printing these posters involved LEGO bricks of various sizes and shapes being pressed into place to form our designs. Each color is built as a new layer and rolled out by hand on poster paper. The colors then overlap to form the final image. Because of the limited amount bricks we can ultimately use, colors and detail were at a premium. Thus, we chose to take a stylized, 8-bit approach to our designs. From pirates to surfers, dragons and knights, we captured these characters and rides in a fun, new, and imaginative way. Because each poster was printed by hand (and with the help of kids) every single one contains their own unique blemishes and imperfection, making each poster truly a one-of-a-kind. CampaignDescription Each poster contained a LEGOLAND Florida Resort ride or attraction paired with a heroic image of the Minifigure associated with it: Captain Brickbeard aboard The Great LEGO Race, The Good Knight and The Dragon coaster, and Surfer Girl at the LEGOLAND Florida Resort Water Park. By partnering with kids in the creation of these posters, this campaign not only resonated with them, but also with parents as we showcased the fun and creative nature at LEGOLAND Florida Resort through our designs.
LEGOPRESS
暂无简介
LEGOPRESS
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
