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Lidl以简单的前提带来巨大的影响
案例简介：克制有时是回答创造性推销的最佳方式，而这些一出手，一出手，一卡车的位置不会浪费任何时间。
Lidl以简单的前提带来巨大的影响
案例简介：Restraint is sometimes the best way to answer a creative pitch, and these one-shot, one-take, one-truck spots don't waste any time.
Lidl delivers big impact with a simple premise
案例简介：克制有时是回答创造性推销的最佳方式，而这些一出手，一出手，一卡车的位置不会浪费任何时间。
Lidl delivers big impact with a simple premise
案例简介：Restraint is sometimes the best way to answer a creative pitch, and these one-shot, one-take, one-truck spots don't waste any time.
Lidl以简单的前提带来巨大的影响
暂无简介
Lidl delivers big impact with a simple premise
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Directed by Pedro Varela, this series of ads creates a depth of meaning through simplicity and an implied narrative. In this series of short, direct films, o escritorio took a step back from emotional calls to solidarity and instead allowed the brand to speak for itself. Each spot shows a different city in Portugal, completely empty. The cities of Porto, Lisbon, Alentejo, and Braga take on a mysterious and immersive quality with no noise or movement. After a few seconds, a Lidl truck appears, bearing the iconic brand symbol. It’s very much a background piece, a small truck absorbed by the world around it. The concept is direct and approachable, simple and effective. Blanche Filmes has found settings that allow Portugal to shine, making Lidl an important part of the setting of the country itself. In one take, these ads portray resilience and restraint succinctly and without tugging on heartstrings.
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